Part of GEOly's "GEO / AEO Expert Watch" series — meet Brodie Clark, a quick map of their public work and where to follow them, with links to the original sources.
Who is Brodie Clark
Strong visual documentation of SERP and AI Overview feature changes, especially useful for ecommerce visibility.
These experts track AI Overviews / AI Mode and algorithm updates first-hand: who gets cited, why citations swing, and how trust signals affect appearance. They are GEO’s weather station. Their recurring focus areas include: SERP features, ecommerce SEO, AI Overviews tracking.
What GEO / AEO practitioners can learn from Brodie Clark
- Citations are volatile: for the same query, sources can differ sharply across time and platforms — single snapshots mislead, so monitor continuously.
- Trust signals gate inclusion: E-E-A-T, author/source credibility and factual consistency increasingly act as the threshold for being cited.
- Make monitoring systematic: turn core questions, competitors and brand terms into fixed probes you run on a schedule and diff over time.
GEOly angle: SERP feature tracker: AI Overview formats brands should monitor.
What it means for brands going global
For global-facing brands, do not treat one day’s mention in ChatGPT as victory, nor one day’s disappearance as disaster. Build cross-platform, cross-time citation monitoring (exactly what GEOly does) and judge GEO health by trend, not snapshot.
Want to see how your own brand shows up across ChatGPT, Perplexity and Google's AI answers — and how you stack up against competitors? That is exactly what GEOly's brand GEO audit measures: citations, share of mentions and answer share, tracked over time.
