Category AI Visibility Report
Work Platforms AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈0
Est. AI queries / month
4
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 4 buyer topics in Work Platforms across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 0 AI queries per month.
- Werner leads the AI shelf with 21.2% of brand mentions, followed by Gorilla (19%) and MetalTech (9%). The top three hold 49.2% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “modular work platforms” (top keyword “modular platform”, ~170 searches/mo).
- AI answers lean on osha.gov most (17.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Werner | 262 | 21.2% |
| 2 | Gorilla | 235 | 19% |
| 3 | MetalTech | 111 | 9% |
| 4 | Bally | 66 | 5.3% |
| 5 | Little Giant | 47 | 3.8% |
| 6 | TELE-TOWER | 42 | 3.4% |
| 7 | Cotterman | 42 | 3.4% |
| 8 | VEVOR | 35 | 2.8% |
| 9 | OTC DAIHEN TRI-ARC | 25 | 2% |
| 10 | RollaStep | 24 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| modular work platforms | — | modular platform | 170 |
| rolling work platforms | — | rolling work platforms | 210 |
| ladder work platforms | — | work platforms for ladders | 720 |
| adjustable work platforms | — | adjustable work platforms | 880 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| osha.gov | 24 | 17.1% |
| homedepot.com | 22 | 15.7% |
| popularmechanics.com | 20 | 14.3% |
| reddit.com | 14 | 10% |
| protoolreviews.com | 13 | 9.3% |
| littlegiantladders.com | 10 | 7.1% |
| lowes.com | 9 | 6.4% |
| wernerco.com | 5 | 3.6% |
Related category reports
FAQ
Which brands do AI assistants recommend most for work platforms?
Over the last 30 days the top brands by AI mention share are: Werner (21.2%), Gorilla (19%), MetalTech (9%), Bally (5.3%), Little Giant (3.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about work platforms?
GEOly estimates ~0 AI queries per month in this category across 4 buyer topics, led by “modular work platforms”.
Which sources do AI engines cite for work platforms?
The most-cited domains are: osha.gov, homedepot.com, popularmechanics.com, reddit.com, protoolreviews.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.