Category AI Visibility Report
Pies AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈108,788
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Pies across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 108,788 AI queries per month.
- Marie Callender's leads the AI shelf with 7.7% of brand mentions, followed by Patti LaBelle (5.3%) and Waitrose (4.6%). The top three hold 17.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Chocolate pies” (top keyword “pies with chocolate”, ~40,500 searches/mo).
- AI answers lean on reddit.com most (18.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Marie Callender's | 155 | 7.7% |
| 2 | Patti LaBelle | 106 | 5.3% |
| 3 | Waitrose | 92 | 4.6% |
| 4 | Southern Baked Pie Company | 64 | 3.2% |
| 5 | Aldi | 50 | 2.5% |
| 6 | Blake's Hard Cider | 46 | 2.3% |
| 7 | Banquet | 45 | 2.2% |
| 8 | Mr Kipling Signature | 43 | 2.1% |
| 9 | Edwards/EST | 35 | 1.7% |
| 10 | Athens Foods | 34 | 1.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Chocolate pies | ≈42,768 | pies with chocolate | 40,500 |
| Buttermilk pies | ≈33,751 | buttermilk pies | 33,100 |
| Peanut butter pies | ≈32,269 | peanut butter pies | 49,500 |
| Pecan pies | — | pecan pies recipes | 135,000 |
| Chicken pot pies | — | chicken pot pies recipes | 246,000 |
| Meat pies | — | pork pies | 49,500 |
| Key lime pies | — | lime pies recipes | 110,000 |
| Mince pies | — | mincemeat pies | 27,100 |
| Spinach pies | — | spinach pies greek | 110,000 |
| Lemon meringue pies | — | lemon meringue pies | 60,500 |
| Sweet potato pies | — | sweet potato pies | 90,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 67 | 18.2% |
| epicurious.com | 30 | 8.1% |
| walmart.com | 28 | 7.6% |
| bonappetit.com | 26 | 7% |
| theguardian.com | 24 | 6.5% |
| kingarthurbaking.com | 19 | 5.1% |
| goldbelly.com | 17 | 4.6% |
| which.co.uk | 16 | 4.3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for pies?
Over the last 30 days the top brands by AI mention share are: Marie Callender's (7.7%), Patti LaBelle (5.3%), Waitrose (4.6%), Southern Baked Pie Company (3.2%), Aldi (2.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about pies?
GEOly estimates ~108,788 AI queries per month in this category across 11 buyer topics, led by “Chocolate pies”.
Which sources do AI engines cite for pies?
The most-cited domains are: reddit.com, epicurious.com, walmart.com, bonappetit.com, theguardian.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.