Category AI Visibility Report
Period Underwear AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈1,840
Est. AI queries / month
13
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 13 buyer topics in Period Underwear across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 1,840 AI queries per month.
- Modibodi leads the AI shelf with 22% of brand mentions, followed by Saalt (15%) and Thinx (10.3%). The top three hold 47.3% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “overnight period underwear” (top keyword “overnight period underwear”, ~720 searches/mo).
- AI answers lean on reddit.com most (33.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Modibodi | 1,476 | 22% |
| 2 | Saalt | 1,007 | 15% |
| 3 | Thinx | 692 | 10.3% |
| 4 | Knix | 608 | 9.1% |
| 5 | The Period Company | 585 | 8.7% |
| 6 | WUKA | 319 | 4.8% |
| 7 | Period Aisle | 262 | 3.9% |
| 8 | Hanes | 166 | 2.5% |
| 9 | Always | 154 | 2.3% |
| 10 | PERIOD | 129 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| overnight period underwear | ≈621 | overnight period underwear | 720 |
| seamless period underwear | ≈619 | seamless period underwear | 590 |
| boyshort period underwear | ≈600 | tomboyx period underwear | 590 |
| thong period underwear | — | period underwear thongs | 1,300 |
| plus size period underwear | — | period underwear plus size | 1,000 |
| PFAS-free period underwear | — | pfa free period underwear | 1,900 |
| reusable period underwear | — | reusable period underwear | 40,500 |
| disposable period underwear | — | disposable period underwear | 9,900 |
| period underwear for swimming | — | period underwear for swimming | 1,000 |
| period underwear for girls and teens | — | period underwear for girls | 4,400 |
| heavy flow period underwear | — | heavy period underwear | 3,600 |
| cotton period underwear | — | cotton period underwear | 1,600 |
| best period underwear | — | best period underwear | 9,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 371 | 33.5% |
| goodhousekeeping.com | 201 | 18.2% |
| nbcnews.com | 70 | 6.3% |
| modibodi.com | 64 | 5.8% |
| periodfinder.com | 53 | 4.8% |
| consumerreports.org | 43 | 3.9% |
| period.co | 39 | 3.5% |
| saalt.com | 35 | 3.2% |
Related category reports
FAQ
Which brands do AI assistants recommend most for period underwear?
Over the last 30 days the top brands by AI mention share are: Modibodi (22%), Saalt (15%), Thinx (10.3%), Knix (9.1%), The Period Company (8.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about period underwear?
GEOly estimates ~1,840 AI queries per month in this category across 13 buyer topics, led by “overnight period underwear”.
Which sources do AI engines cite for period underwear?
The most-cited domains are: reddit.com, goodhousekeeping.com, nbcnews.com, modibodi.com, periodfinder.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.