Category AI Visibility Report
Decor AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈516,327
Est. AI queries / month
543
Buyer topics monitored
387
Brands on the AI shelf
48
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 543 buyer topics in Decor across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 516,327 AI queries per month.
- Luminara leads the AI shelf with 1.5% of brand mentions, followed by Homemory (1.2%) and Woodstock (0.9%). The top three hold 3.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “flameless candles” (top keyword “flameless candles”, ~22,200 searches/mo).
- AI answers lean on reddit.com most (19.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Luminara | 2,293 | 1.5% |
| 2 | Homemory | 1,891 | 1.2% |
| 3 | Woodstock | 1,412 | 0.9% |
| 4 | 3M | 1,362 | 0.9% |
| 5 | Nature's Way | 1,353 | 0.9% |
| 6 | Northlight | 1,285 | 0.8% |
| 7 | Febreze | 1,117 | 0.7% |
| 8 | Fontanini | 1,083 | 0.7% |
| 9 | Duncraft | 1,068 | 0.7% |
| 10 | Good Directions | 861 | 0.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| flameless candles | ≈19,626 | flameless candles | 22,200 |
| taper candles | ≈18,520 | taper candles | 22,200 |
| votive candles | ≈17,670 | votive candles | 27,100 |
| Shabbat candles | ≈17,069 | shabbat candles | 14,800 |
| miniature figurines | ≈15,744 | warhammer figures | 8,100 |
| Oil paintings | ≈14,893 | paintings with oil | 33,100 |
| 18x24 posters | ≈14,400 | posters 18x24 | 12,100 |
| floating candles | ≈14,228 | floating candles | 18,100 |
| 24x36 posters | ≈13,561 | 24x36 posters | 12,100 |
| Flip clocks | ≈13,230 | flip clock | 18,100 |
| clay figurines | ≈10,521 | clay figurines | 5,400 |
| Nixie tube clocks | ≈10,259 | nixie tube clock | 9,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 4,937 | 19.4% |
| homedepot.com | 1,192 | 4.7% |
| etsy.com | 1,068 | 4.2% |
| bobvila.com | 649 | 2.5% |
| walmart.com | 559 | 2.2% |
| bhg.com | 535 | 2.1% |
| lowes.com | 433 | 1.7% |
| target.com | 360 | 1.4% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Candles | ≈87,113 | 19 | Voluspa |
| Clocks | ≈53,584 | 18 | Franz Hermle |
| Wreaths | ≈29,627 | 19 | Darby Creek Trading |
| Bird Feeders | ≈28,148 | 23 | Nature's Way |
| Posters | ≈27,961 | 7 | Zazzle |
| Figurines | ≈26,265 | 8 | Fontanini |
| Garlands | ≈20,179 | 15 | National Tree Company |
| Vases | ≈18,420 | 15 | Libbey Mixology |
| Sculptures | ≈17,533 | 12 | Sculpey |
| Mailboxes | ≈16,801 | 6 | Mail Boss |
| Window Films | ≈16,246 | 16 | 3M |
| Paintings | ≈14,893 | 9 | Liquitex |
| Art Prints | ≈14,858 | 7 | iCanvas |
| Incense | ≈14,385 | 27 | Satya |
| Air Fresheners | ≈13,733 | 17 | Febreze |
| Candle Holders | ≈13,105 | 10 | Pottery Barn |
| Window Screens | ≈9,749 | 13 | Phifer |
| Nativity Sets | ≈9,246 | 18 | Fontanini |
| Door Mats | ≈8,314 | 11 | WaterHog |
| Globes | ≈7,480 | 6 | Replogle |
| Wall Decals | ≈7,092 | 14 | RoomMates |
| Bird Baths | ≈6,846 | 12 | Campania International |
| Wind Chimes | ≈6,514 | 15 | Woodstock |
| Snow Globes | ≈5,128 | 12 | CoolSnowGlobes |
| Shadow Boxes | ≈5,058 | 16 | Americanflat |
| Flag Poles | ≈4,747 | 15 | Liberty Flagpoles |
| Birdhouses | ≈3,927 | 14 | Nature's Way |
| Wall Murals | ≈3,528 | 12 | Livettes |
| Garden Gnomes | ≈3,507 | 14 | TOSCANO |
| Christmas Tree Toppers | ≈3,373 | 6 | Kurt Adler |
| Candle Warmers | ≈2,712 | 8 | Candle Warmers |
| Flameless Candles | ≈2,451 | 21 | Luminara |
| Bookends | ≈2,239 | 9 | Officemate |
| Piggy Banks | ≈1,834 | 9 | Pearhead |
| Christmas Tree Skirts | ≈1,720 | 10 | Quince |
| Address Signs | ≈1,680 | 8 | Address America |
| House Numbers | ≈1,547 | 9 | Selegna |
| Holiday Ornaments | ≈1,450 | 5 | Old World Christmas |
| Stocking Holders | ≈1,107 | 11 | MantleClip |
| Wind Spinners | ≈884 | 12 | Stanwood |
| Sundials | ≈700 | 6 | Rome |
| Suncatchers | ≈408 | 9 | Swarovski |
| Rain Chains | ≈235 | 5 | Monarch |
| Hourglasses | — | 1 | JustHourglasses |
| Potpourri | — | 4 | Andaluca |
| Rain Gauges | — | 3 | AcuRite |
| Tapestries | — | 4 | WovenArt |
| Weather Vanes | — | 3 | Good Directions |
FAQ
Which brands do AI assistants recommend most for decor?
Over the last 30 days the top brands by AI mention share are: Luminara (1.5%), Homemory (1.2%), Woodstock (0.9%), 3M (0.9%), Nature's Way (0.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about decor?
GEOly estimates ~516,327 AI queries per month in this category across 543 buyer topics, led by “flameless candles”.
Which sources do AI engines cite for decor?
The most-cited domains are: reddit.com, homedepot.com, etsy.com, bobvila.com, walmart.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.