Category AI Visibility Report
Health Care AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈521,018
Est. AI queries / month
583
Buyer topics monitored
425
Brands on the AI shelf
65
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 583 buyer topics in Health Care across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 521,018 AI queries per month.
- Drive Medical leads the AI shelf with 2% of brand mentions, followed by Thorne (2%) and Medline (1.5%). The top three hold 5.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “grass fed protein supplements” (top keyword “grass fed whey protein powder”, ~33,100 searches/mo).
- AI answers lean on nih.gov most (22.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Drive Medical | 3,636 | 2% |
| 2 | Thorne | 3,616 | 2% |
| 3 | Medline | 2,665 | 1.5% |
| 4 | CVS | 2,664 | 1.5% |
| 5 | NOW Foods | 2,599 | 1.4% |
| 6 | Nature Made | 2,264 | 1.2% |
| 7 | Pride Mobility | 2,122 | 1.2% |
| 8 | 3M | 1,958 | 1.1% |
| 9 | Stander | 1,658 | 0.9% |
| 10 | Nexcare | 1,639 | 0.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| grass fed protein supplements | ≈28,853 | grass fed whey protein powder | 33,100 |
| protein bar supplements | ≈24,017 | puff protein bars | 18,100 |
| lambskin condoms | ≈17,199 | lambskin condoms | 12,100 |
| unflavored protein supplements | ≈16,639 | unflavored protein powder | 18,100 |
| ribbed condoms | ≈13,933 | ribbed condoms | 12,100 |
| glow-in-the-dark condoms | ≈13,863 | glow in dark condoms | 8,100 |
| protein supplements for older adults | ≈12,377 | protein powder for seniors | 9,900 |
| Gluten free nutrition bars | ≈10,256 | gluten free protein bars | 14,800 |
| Low sugar nutrition bars | ≈9,781 | low sugar protein bars | 14,800 |
| resistance bands for rotator cuff exercises | ≈8,893 | resistance bands for rotator cuff exercises | 8,100 |
| resistance bands for pull ups | ≈8,138 | resistance bands for chin ups | 3,600 |
| low sugar nutrition shakes | ≈8,117 | low sugar protein drinks | 9,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| nih.gov | 11,035 | 22.4% |
| reddit.com | 6,040 | 12.3% |
| healthline.com | 2,803 | 5.7% |
| verywellhealth.com | 1,778 | 3.6% |
| fda.gov | 1,251 | 2.5% |
| consumerlab.com | 957 | 1.9% |
| cdc.gov | 649 | 1.3% |
| consumerreports.org | 600 | 1.2% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Protein Supplements | ≈81,886 | 16 | Dymatize |
| Condoms | ≈44,995 | 12 | SKYN |
| Iron Supplements | ≈23,145 | 19 | Thorne |
| Magnesium Supplements | ≈22,191 | 20 | Thorne |
| Multivitamins | ≈21,476 | 15 | Nature Made |
| Nutrition Bars | ≈20,037 | 6 | RXBAR |
| Knee Braces | ≈19,045 | 17 | Donjoy |
| Creatine Supplements | ≈17,243 | 10 | Thorne |
| Resistance Bands | ≈17,031 | 9 | Serious Steel Fitness |
| Nutrition Shakes | ≈14,116 | 7 | Huel Black |
| Probiotic Supplements | ≈13,567 | 19 | Culturelle |
| Wheelchairs | ≈13,270 | 14 | Drive Medical |
| Vitamin D Supplements | ≈13,055 | 26 | Nature Made |
| Weight Loss Supplements | ≈12,835 | 10 | Huel Black |
| Omega Fatty Acid Supplements | ≈12,493 | 7 | Nordic Naturals |
| Bed Rails | ≈11,451 | 16 | Stander |
| Pre-Workout Supplements | ≈9,961 | 14 | Transparent Labs |
| Canes | ≈9,679 | 6 | Drive Medical |
| Drug Tests | ≈9,062 | 12 | CVS |
| Walkers | ≈8,834 | 8 | Drive Medical |
| Collagen Supplements | ≈8,494 | 18 | Vital Proteins |
| Wrist Braces | ≈8,180 | 6 | MUELLER |
| Vitamin A Supplements | ≈7,775 | 6 | NOW Foods |
| Commodes | ≈7,753 | 7 | Toto |
| Adult Diapers | ≈6,510 | 12 | NorthShore |
| Ankle Supports | ≈6,328 | 12 | McDavid |
| First Aid Kits | ≈6,290 | 15 | Adventure Medical Sol |
| Calcium Supplements | ≈6,166 | 15 | Citracal |
| Respirator Masks | ≈6,006 | 8 | 3M |
| Mobility Scooters | ≈5,746 | 9 | Pride Mobility |
| Back Braces | ≈5,695 | 11 | MUELLER |
| Shower Chairs | ≈5,030 | 11 | Medline |
| Zinc Supplements | ≈4,908 | 9 | Thorne |
| Rollators | ≈4,490 | 7 | Drive Medical |
| Vitamin C Supplements | ≈4,375 | 10 | NOW Foods |
| Pill Organizers | ≈3,545 | 6 | Ezy Dose |
| Antiseptics | ≈3,446 | 6 | Betadine |
| Hot And Cold Packs | ≈3,016 | 7 | Core Products |
| Balance Boards | ≈2,621 | 10 | Indo Board |
| Coq10 Supplements | ≈2,550 | 5 | Qunol |
| Medical Tape | ≈2,256 | 11 | Nexcare |
| Lift Chairs | ≈2,025 | 8 | Golden Technologies |
| Adhesive Bandages | ≈1,990 | 11 | Band-Aid Pro Heal |
| Stair Lifts | ≈1,703 | 8 | Bruno |
| Incontinence Pads | ≈1,684 | 9 | TENA |
| Crutches | ≈1,512 | 5 | Easy Walk |
| Cpap Machines | ≈1,427 | 6 | ResMed |
| Shower Benches | ≈1,418 | 5 | AquaTeak |
| Nebulizers | ≈1,143 | 5 | PARI |
| Energy Gels | ≈677 | 7 | Maurten |
| Amino Acid Supplements | ≈460 | 9 | Nutricost |
| Hot Water Bottles | ≈427 | 12 | Sänger |
| Blood Glucose Meters | — | 2 | Contour |
| Digestive Enzyme Supplements | — | 4 | Enzymedica |
| Flu Tests | — | 3 | CVS |
| Heat Rubs | — | 1 | Tiger Balm |
| Hiv Tests | — | 1 | OraQuick |
| Ovulation Test Kits | — | 2 | Easy@Home |
| Oxygen Concentrators | — | 3 | INOGENI U-BRIDGE |
| Pregnancy Tests | — | 4 | First Response |
| Pulse Oximeters | — | 4 | Nonin Onyx Vantage |
| Raised Toilet Seats | — | 3 | Carex |
| Spirometers | — | 2 | MiR |
| Vitamin E Supplements | — | 3 | NOW Foods |
| Vitamin K Supplements | — | 2 | Life Extension |
FAQ
Which brands do AI assistants recommend most for health care?
Over the last 30 days the top brands by AI mention share are: Drive Medical (2%), Thorne (2%), Medline (1.5%), CVS (1.5%), NOW Foods (1.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about health care?
GEOly estimates ~521,018 AI queries per month in this category across 583 buyer topics, led by “grass fed protein supplements”.
Which sources do AI engines cite for health care?
The most-cited domains are: nih.gov, reddit.com, healthline.com, verywellhealth.com, fda.gov. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.