Category AI Visibility Report
Baking Soda AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈48,991
Est. AI queries / month
5
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 5 buyer topics in Baking Soda across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 48,991 AI queries per month.
- Arm & Hammer leads the AI shelf with 62.1% of brand mentions, followed by OxiClean (12.3%) and Great Value (8.3%). The top three hold 82.7% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “baking soda for laundry” (top keyword “baking soda washing clothes”, ~40,500 searches/mo).
- AI answers lean on whirlpool.com most (13.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Arm & Hammer | 567 | 62.1% |
| 2 | OxiClean | 112 | 12.3% |
| 3 | Great Value | 76 | 8.3% |
| 4 | Bob’s Red Mill | 24 | 2.6% |
| 5 | Good & Gather | 23 | 2.5% |
| 6 | Mrs. Meyer’s | 19 | 2.1% |
| 7 | Easy-Off | 19 | 2.1% |
| 8 | Shout | 12 | 1.3% |
| 9 | Astonish | 8 | 0.9% |
| 10 | The Laundry Evangelist | 7 | 0.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| baking soda for laundry | ≈48,991 | baking soda washing clothes | 40,500 |
| baking soda for odor removal | — | baking soda removing odors | 90,500 |
| baking soda for oven cleaning | — | oven cleaning baking soda | 40,500 |
| baking soda for stain removal | — | baking soda for stain removal | 27,100 |
| baking soda volcano science experiment | — | baking soda and vinegar volcano science experiment | 49,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| whirlpool.com | 38 | 13.1% |
| armandhammer.com | 33 | 11.4% |
| consumerreports.org | 31 | 10.7% |
| marthastewart.com | 29 | 10% |
| goodhousekeeping.com | 20 | 6.9% |
| reddit.com | 14 | 4.8% |
| maytag.com | 14 | 4.8% |
| nasa.gov | 11 | 3.8% |
Related category reports
FAQ
Which brands do AI assistants recommend most for baking soda?
Over the last 30 days the top brands by AI mention share are: Arm & Hammer (62.1%), OxiClean (12.3%), Great Value (8.3%), Bob’s Red Mill (2.6%), Good & Gather (2.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about baking soda?
GEOly estimates ~48,991 AI queries per month in this category across 5 buyer topics, led by “baking soda for laundry”.
Which sources do AI engines cite for baking soda?
The most-cited domains are: whirlpool.com, armandhammer.com, consumerreports.org, marthastewart.com, goodhousekeeping.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.