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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Jody Edgar is a Canadian ecommerce educator who runs the 'How to Shopify' YouTube channel, sharing tutorials and case studies on building and scaling Shopify stores. He has worked with Shopify since 2010 and teaches store strategy, buyer psychology and conversion optimization. He also runs a Shopify masterclass for growing merchants.

Jeff Coyle is the co-founder and Chief Strategy Officer of MarketMuse, an AI content-strategy platform acquired by Siteimprove in 2024. With more than 25 years in search, he helps teams build topical authority and turn semantic research into content plans. He is a frequent speaker on content quality, AI, and knowledge graphs.

Jason Wong is a DTC entrepreneur and angel investor, founder of the beauty brand Doe Lashes and the holding/venture company Pughaus (Wonghaus Ventures). He has invested in and advised dozens of consumer and ecommerce-tech companies, including Triple Whale and Postscript, and is an active operator voice on social media. He shares hands-on lessons on launching and scaling DTC brands.

Jason Portnoy is a Montreal-based entrepreneur and founder and CEO of JPORT Media, a digital marketing agency focused on paid media and retention for ecommerce brands. A former DTC apparel founder, he also hosts the Perfectly Mentored podcast and writes on growth and advertising.

Jason Hennessey is the founder and CEO of Hennessey Digital, an agency specializing in SEO for law firms and service businesses, and author of the book "Law Firm SEO." He is a widely cited SEO educator and speaker with a strong focus on local and legal search.

Jason Del Rey is a veteran commerce journalist and author of "Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets." After a decade covering Amazon and retail at Recode and a stint at Fortune, he founded The Aisle, an independent publication on the AI era of commerce, and created the "Land of the Giants: The Rise of Amazon" podcast. He reports on the power shifts among Amazon, Walmart, and the retail giants.