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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Karl Hudson co-founded Searcharoo, a UK link-building and content agency he runs alongside James Dooley, managing outreach campaigns across roughly 2,000 sites monthly. He built his background in competitive iGaming SEO and scalable backlink operations.

Kaleigh Moore is a freelance writer and content strategist who has spent over a decade reporting on ecommerce and retail for Forbes, Vogue Business, ADWEEK and others. She now positions herself as a human-led AEO (answer engine optimization) strategist for B2B SaaS, focused on building LLM visibility through subject-matter expertise and content. She writes and teaches about how brands can create content that AI answer engines cite and surface.

Joy Hawkins is the owner of local SEO agency Sterling Sky, as well as the Local Search Forum and LocalU, and has worked in the industry since 2006. She is a recognized authority on Google Business Profile and local ranking factors, and has been a Google Product Expert since 2012. She writes for Search Engine Land and speaks regularly at conferences such as MozCon and Pubcon.

Jordan Welch is a US ecommerce creator with over a million YouTube subscribers who documents his dropshipping journey and teaches store-building and paid-ad strategy. He scaled a winning product to seven figures, built the Viral Vault product-research tool (acquired by AutoDS in 2024), and now runs AI-focused ecommerce coaching.

Jonathan Snow, DMD is a dentist-turned-ecommerce operator who founded The Snow Agency, a Shopify-focused growth agency later acquired by Avenue Z, where he is now Chief Innovation Officer. He and his brother built DTC brands that generated tens of millions in revenue, and he shares weekly ecommerce and paid-acquisition lessons through his 'In the Snow' newsletter and social channels.

Joe Spisak is founder and CEO of Fulfill.com, a marketplace that matches ecommerce brands with the right third-party logistics (3PL) and fulfillment partners from a network of hundreds of providers. A multi-time founder who previously built and exited ShipDaddy, he was named a top ecommerce logistics voice to follow by Shopify.