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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Lauren Schwartz is the founder and CEO of The Loft 325, a creative studio she launched in 2020 to put creative at the front of performance marketing for DTC and ecommerce brands. She specializes in creative direction, creative testing and offer design, and has produced paid-social creative for beauty and wellness brands such as ColourPop and Love Wellness.

Lauren Kleinman is founder of Dreamday, a performance PR, affiliate and influencer agency for consumer brands, and co-founder of the commerce publication The Quality Edit. She previously helped build vitamin brand Ritual as VP of Marketing. She coined 'Performance PR' to tie earned press and publisher affiliate placements to measurable revenue for DTC brands.

Kyle Roof is co-founder and lead SEO at the international agency High Voltage SEO and the inventor of the on-page tool PageOptimizer Pro. He is best known for scientific SEO testing, developing a patented method (US Patent 10,540,263 B1) for isolating single variables as ranking factors, and co-founds and teaches at Internet Marketing Gold.

Kyle Risley is Senior SEO Lead at Shopify, where he shapes SEO strategy for the e-commerce platform and hosts community office hours for merchants. Before Shopify he worked in SEO at TripAdvisor and VistaPrint, spanning travel, SaaS and e-commerce.

Kurt Elster is the founder of Ethercycle, a Shopify Plus agency, and host of The Unofficial Shopify Podcast, one of the longest-running shows for Shopify merchants with hundreds of episodes. He advises DTC brands on conversion rate optimization, store design, and growth tactics, translating technical Shopify know-how into practical, repeatable playbooks.

Kunle Campbell is a UK-based DTC ecommerce advisor and the host of the 2X eCommerce podcast, where he has interviewed hundreds of ecommerce founders and growth operators. His work covers customer acquisition, lifetime value, retention and the ecommerce tech stack from a cross-functional operator's perspective. He is also co-founder of consumer-brand platform Octillion Capital Partners.