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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Marco Marandiz is an Austin-based DTC operator and product marketer who founded the DTC marketing firm Petri Growth and has led product and marketing at consumer brands including Sugardoh and the commerce platform Elliot. He is a recognized voice on product marketing, positioning, and brand strategy for direct-to-consumer businesses.

Marcia Kilgore is a serial entrepreneur who has founded multiple beauty and consumer brands, including Bliss, Soap & Glory, FitFlop and, since 2016, the members' club Beauty Pie. Beauty Pie sells beauty products direct to consumers at prices closer to their manufacturing cost, a model that reframes the economics of the category. Kilgore is widely profiled as one of the most influential builders in modern DTC beauty.

Luke Carthy is a UK-based ecommerce SEO and conversion consultant known for hands-on technical optimization of product pages, on-site search and faceted navigation. He has worked with brands including Caterpillar and Renault and speaks internationally on ecommerce SEO and CRO. On his blog and newsletter he shares real-world case studies and technical SEO insights.

Loren Baker is the founder of Search Engine Journal, which he started in 2003 and which became one of the industry's leading SEO news publications before its acquisition by Alpha Brand Media. He now serves as an advisor to SEJ and co-founded the digital strategy agency Foundation Digital.

Liran Hirschkorn is the founder and CEO of Incrementum Digital, an agency that manages advertising for Amazon, Walmart, and TikTok sellers. He built the firm on firsthand experience, having started and scaled multiple e-commerce brands to millions in Amazon sales after exiting an online insurance business in 2014. He is a widely followed speaker and thought leader on marketplace advertising and growth.

Lindey Glenn is a US reseller and ecommerce YouTuber who has built a channel of 100k+ subscribers around eBay and Poshmark reselling, liquidation sourcing and money-saving hauls. She runs her reselling business from rural Kansas while balancing family life.