Authors & Featured Experts
The people behind GEOly insights — our editorial team and the GEO/AI-search experts featured on this blog.
Contributors on GEOly
Yvie Ansari
BrightonSEO Speaker · Content & Digital PR
BrightonSEO speaker whose public talk is titled "Using log files to plan and surface your content".
Wendi Sturgis
BrightonSEO Speaker · GEO / AEO & Ecommerce SEO
BrightonSEO speaker whose public talk is titled "Win AI Search in retail with what you already have".
Theo Roberts
BrightonSEO Speaker · GEO / AEO & Ecommerce SEO
BrightonSEO speaker whose public talk is titled "AI search is the growth lever eCommerce brands can't ignore".
Gintarė Rimolaitytė
BrightonSEO Speaker · Ecommerce SEO / Commerce
BrightonSEO speaker whose public talk is titled "The Invisible Shelf: How AI Decides Which Products Consumers See".
Everest Nwagwu
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Scaling ROI through advanced PPC & SEO integration".
Kat Sale
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "How to media plan like a boss In 2026".
Harel Amir
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Conversational intent over keywords: Decoding the AI chat era with real user panel insights".
Jake Agus
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Beyond search: Using Microsoft ads strategically in an AI-first, Google-led landscape".
Sarah Maza Álvarez
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "No More Whack-a-Mole: A Scalable System for Amazon PPC".
James Lloyd
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Efficient Scaling: How To Break Through The Paid Media Growth Ceiling".
Joe Johnston
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Meeting uncertainty with experimentation".
Christian Desert
BrightonSEO Speaker · GEO / AEO & Brand SEO
BrightonSEO speaker whose public talk is titled "How Brands Gets Mentioned as References by Generative Engines".
Sean Barber
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Fighting Misinformation In YMYL: Lessons from Macmillan Cancer Support".
Daniel Liddle
BrightonSEO Speaker · GEO / AEO & AI Search
BrightonSEO speaker whose public talk is titled "5 Pillars for Winning in AI Search".
Ashley Liddell
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "How Owning Entities Engineers Discoverability".
Giulia Panozzo
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Rethinking Audience Strategies in a Signal-Loss Era".
Lottie Namakando
BrightonSEO Speaker · Content & Digital PR
BrightonSEO speaker whose talk is titled "Designing for decisions - Combining behavioural science with content strategy."
Sharon Gwati-Mudzudzu
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "The Behavioural Data Goldmine: 7 Psychology Principles Hidden in Your Website Analytics."
Rashdeep Kelf
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Beyond Keywords: Unlocking SEO Gold from Conversational AI tools Zero-Party Data."
Laura Mawer
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "From Data to Blockbuster: Insights that Stick."
Daniel Perry-Reed
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "The Attribution Illusion: Why 1 + 1 = 5 in Your Marketing Reports."
David Westby
BrightonSEO Speaker · Entity & Brand SEO
BrightonSEO speaker whose talk is titled "Building trust in your GA4 data."
Gus Pelogia
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "How to Use MCP Servers for SEO: Practical Use Cases."
Jonathon Roberts
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "From crawl to clarity: automating SEO audits with nodeJS."
Nicolas Montanares
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "80 Checks, One Click: A Roadmap to Automating Technical SEO."
Tom Winter
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "AI Systems Win by Doing What Humans Should Do, but at Impossible Scale."
Aggie Meroni
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Is the swipe file dead? Meta ads and their insatiable creative appetite. Streamlining your creative strategy process."
Duane Brown
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Use Meta ads to attract high quality leads."
Sukhjeet Singh
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "The Aristotle algorithm: 5 ancient secrets to master meta ads."
Emily Nesbit
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Your Meta ads funnels called. They need attention."
Adriana Wertheimer
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Become Your Own Benchmark: How to Shoot for the Moon with People-First Paid Media."
Chris Ridley
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "The Death of a PPC Purist: Becoming the Marketer the Business Actually Needs."
Ben Williams
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Don't Make Me Think: Competitive Advantage for Digital Advertising Teams."
Andy Lowdon
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Where will your next wave of growth come from?"
Katie New
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Nobody reads your reports (and this is how you fix it!)."
Laura McInley
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "No clicks? No problem! How to handle reporting when the traditional numbers keep going down."
Judith Lewis
BrightonSEO Speaker · GEO / AEO & AI Search
BrightonSEO speaker whose talk is titled "LLM visibility and AI-driven search: what replaces 'rankings' as the primary KPI."
Tasha Antwi
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "How to Build an Audience-First Luxury Search Experience in the Age of AI."
Harry Clarke
BrightonSEO Speaker · GEO / AEO & AI Search
BrightonSEO speaker whose talk is titled "Be the brand AI chooses: Your AI search maturity roadmap."
Oliver Duffy-Lee
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Lead Your Industry: The Thought Leadership Engine for 2026 and Beyond."
Veronika Ulla Höller
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Ghosts in the Machine: Tracking the Shadow Data Behind AI Hallucinations."
Philip Armstrong
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Search is the largest behavioural dataset in marketing: What billions of queries reveal about the future of discovery."
Will Kennard
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "How to audit a vibe coded website."
Owain Lloyd-Williams
BrightonSEO Speaker · Ecommerce SEO
BrightonSEO speaker whose talk is titled "Technical SEO Traps to Avoid in Ecommerce Migrations."
Gareth Simpson
BrightonSEO Speaker · Content & Digital PR
BrightonSEO speaker whose talk is titled "Attention Is All You Need: Designing Content Systems for AI Retrieval."
Dez Calton
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Proactively manage negative keywords to drive PPC efficiency."
Lars Maat
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "8 Google Ads Conversion Tracking Strategies Beyond Basic Pixels."
Heather Robinson
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "How to optimise google ads when you don't have enough data."
Phil Eaves
BrightonSEO Speaker · Ecommerce SEO
BrightonSEO speaker whose talk is titled "Product Sticky by Design: The +303% LTV Unlock PPC Ignores."
John Walker
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "How to Win Conversions and Influence the Algorithm."
Meriem Nacer
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Don't Panic: The Hitchhiker's Guide to Merchant Feeds."
Nick Lafferty
BrightonSEO Speaker · GEO / AEO & AI Search
BrightonSEO speaker whose talk is titled "The Rules Have Changed: What 10 Billion Citations Reveal About Winning AI Search in 2026."
Pablo López
BrightonSEO Speaker · Entity & Brand SEO
BrightonSEO speaker whose talk is titled "AI-Aware Citations: Researching and Mapping Brand Mentions."
Sam Davis
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "The data doesn't lie. Your rankings do."
Inyene Udom
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Why Visitors Vanish and How to Win Them Back."
Paul Ryazanov
BrightonSEO Speaker · Ecommerce SEO
BrightonSEO speaker whose talk is titled "When SEO Works but Your Platform Breaks: Hidden Bottlenecks in Scaling eCommerce."
Olabinjo Adeniran
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "SEO for Retention - The One Thing You're Missing."
Daniel Cartland
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "From Personas to Purchase: Turning Customer Insight into SEO Impact."
Chris Attewell
BrightonSEO Speaker · SEO & Search Marketing
BrightonSEO speaker whose talk is titled "Removing barriers and getting sh*t done - a strategic approach to getting stakeholders on board with your ideas."
Greg Johnson
BrightonSEO Speaker · Content & Digital PR
BrightonSEO speaker whose talk is titled "Plugging the 'Information Gain' gap: why 'helpful' content is no longer enough to rank."
Alex Cassidy
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "How we uncovered the UK's fake expert machine."
Andy Barr
BrightonSEO Speaker · Entity / Brand SEO
BrightonSEO speaker whose talk is titled "The 7 brands who control the UK internet and what this means for the digital community."
James Armstrong
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Advertising in a World Where Nobody Is Paying Attention… and Machines Are Choosing for Us."
Teodor Yordanov
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "One customer, two journeys: Stitching store visits into your Google ads strategy."
Ollie Sloan
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Why is programmatic still missing from your playbook?"
Sam Cooper
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Measuring the Uncertain and the Incremental."
Ritika Sharma
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Guarding The Machine By Implementing A 4-Pillar Strategy For True Incrementality."
Jon Quinton
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "10 Tools to Make Your Performance Marketing Life Easier."
Dr. Pete Meyers
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "The Infinite Tail: Keyword Research for AI."
Anthony Tattum
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Behavioural science meets CRO: turning biases into conversions."
Jérôme Salomon
BrightonSEO Speaker · GEO / AEO · AI Search
BrightonSEO speaker whose talk is titled "What log files tell about your visibility in AI Search."
James Hocking
BrightonSEO Speaker · GEO / AEO · AI Search
BrightonSEO speaker whose talk is titled "Role of schemas and LLMs in AI search."
Jason Forbes
BrightonSEO Speaker · GEO / AEO · AI Search
BrightonSEO speaker whose talk is titled "Making AI Search profitable through action, automation and attribution."
Amanda Easter
BrightonSEO Speaker · Ecommerce SEO · Shopify / Commerce
BrightonSEO speaker whose talk is titled "How TikTok shop is redefining search and shopping."
Francesca Tighinean
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Rapid organic social media growth."
Jane Fulcher
BrightonSEO Speaker · GEO / AEO · AI Search
BrightonSEO speaker whose talk is titled "Where humans go when they want human answers."
Luke Nava
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "From analysis to action: presenting to people who aren't like you."
Jeremy Horne
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Your measurement is a mess & GA is the problem!"
Tanesha Austen
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "The story behind the stats: Making analytics work for real people."
Tom Rawle
BrightonSEO Speaker · Content / Digital PR
BrightonSEO speaker whose talk is titled "AI is dead for digital PR: Long live the humans."
Mary Hickey
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Read all about it! The data-backed insights behind headlines journalists love."
Simon Wiley
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "What are you are searching for now?"
Stuart Tofts
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Measuring what matters: going beyond tech SEO to track real impact."
Matt Greenwood-Wilkins
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Automate to elevate: making space for human brilliance."
Eben Aguilar Bainbridge
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Edge SEO: From test to impact."
Luke Cope
BrightonSEO Speaker · GEO / AEO · AI Search
BrightonSEO speaker whose talk is titled "5 category PR strategies to make you money in search and LLMs."
Katie Thompson
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Is newsjacking still relevant if nobody wants news?"
Charlie Stewart
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Storybreaking: why marketers need to think like TV writers."
Pete Heslop
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "How real-world UX improves landing pages."
Joe Gregson
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "How GA4 and CRO testing platforms work seamlessly together."
John Iwuozor
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Vector embeddings for everyday marketers."
Carla Dobson-Elliott
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Confessions of a format fanatic: How my obsession can help you rank."
Tom Vaughton
BrightonSEO Speaker · Entity / Brand SEO
BrightonSEO speaker whose talk is titled "The SEO identity crisis: Don't let AI make you average."
Rachael Murdoch
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "What's the point of a website anymore?"
Kristina Bergwall
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "The SEO collaboration effect."
Roman Leliukh
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Why ChatGPT might be ignoring you."
Ben Smith
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "The code to AI mode: What the data tells us."
Charlie Morley-Harman
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "SEO automation made easy with Google apps script."
Alain Schlesser
BrightonSEO Speaker · Agentic Commerce / AI Agents
BrightonSEO speaker whose talk is titled "The agentic SEO stack: context over prompts."
Michael Chidzey
BrightonSEO Speaker · Agentic Commerce / AI Agents
BrightonSEO speaker whose talk is titled "The agentic era: how to optimise for AI agents, not just humans."