Authors & Featured Experts
The people behind GEOly insights — our editorial team and the GEO/AI-search experts featured on this blog.
Contributors on GEOly
Genie Jones
BrightonSEO Speaker · SEO / AI Visibility
A BrightonSEO speaker whose public talk is titled "Entities speak louder than words: Getting actionable data for AI visibility."
Tom Smeaton
BrightonSEO Speaker · SEO / Search Marketing
A BrightonSEO speaker whose public talk is titled "Why AI Recommends Some Businesses—and Ignores Others."
Rich Clifford
BrightonSEO Speaker · International SEO / AI Search
A BrightonSEO speaker whose public talk is titled "Is International SEO Dead in the Age of AI? Rethinking Global Strategy for AI Search."
Lazarina Stoy
BrightonSEO Speaker · SEO / Search Marketing
A BrightonSEO speaker whose public talk is titled "The sustainability issue with AI and what we can change as marketers."
Alice Rowan
BrightonSEO Speaker · Content / Digital PR
A BrightonSEO speaker whose public talk is titled "Content strategy vs AI slop: how we compete with the machines."
Ehab Aboud
BrightonSEO Speaker · GEO / Local & Brand SEO
A BrightonSEO speaker whose public talk is titled "AI Search & GEO: How Multi-Location Brands Stay Visible."
Nathan Griffiths
BrightonSEO Speaker · GEO / Local & Brand SEO
A BrightonSEO speaker whose public talk is titled "From SEO to GEO: How to Win AI Search as a Multi-Location Brand."
Benjamin Wenner
BrightonSEO Speaker · AI Agents / Agentic Commerce
A BrightonSEO speaker whose public talk is titled "Can AI Agents manage PPC accounts autonomously?"
Cindy Ebner
BrightonSEO Speaker · SEO / Search Marketing
A BrightonSEO speaker whose public talk is titled "The New Rules of Google Ads: Redefining Search Marketing in the Age of AI."
Cristiano Winckler
BrightonSEO Speaker · SEO / Search Marketing
A BrightonSEO speaker whose public talk is titled "The New Rules of PPC: 5 Principles to Survive the AI Traffic Collapse."
Anni Kristiina Salo
BrightonSEO Speaker · SEO / Search Marketing
A BrightonSEO speaker whose public talk is titled "How to train ad algorithms to drive more conversions."
Chris Winterhoff
BrightonSEO Speaker · SEO / Search Marketing
A BrightonSEO speaker whose public talk is titled "Google ads auction forensics - Reconstruct competitor strategy from fragmented data."
Emanuela Mafteiu
BrightonSEO Speaker · SEO / Search Marketing
A BrightonSEO speaker whose public talk is titled "Winning in a demand gen world where every pound must work harder."
Farah Radford
BrightonSEO Speaker · SEO / Search Marketing
A BrightonSEO speaker whose public talk is titled "AI doesn't kill paid media, bad strategy does! How to win with creative signals, not hacks."
Robert Evans
BrightonSEO Speaker · SEO / Search Marketing
A BrightonSEO speaker whose public talk is titled "PMax fraud detection: A lead gen survival guide."
Jack Lingard
BrightonSEO Speaker · SEO / Search Marketing
A BrightonSEO speaker whose public talk is titled "How to prove SEO works when it no longer drives traffic."
Ainhoa Lizarralde
BrightonSEO Speaker · Content / Digital PR
A BrightonSEO speaker whose public talk is titled "Defining your content North Star in a zero-click world."
Jon Earnshaw
BrightonSEO Speaker · AI Agents / Agentic Commerce
A BrightonSEO speaker whose public talk is titled "From Clicks to Conversations: Preparing for Zero-Click Search in an Agent-Driven World."
John Readman
BrightonSEO Speaker · Enterprise SEO
A BrightonSEO speaker whose public talk is titled "Why 2026 is the rebirth of enterprise SEO."
Valentine Jahan
BrightonSEO Speaker · SEO / Search Marketing
A BrightonSEO speaker whose public talk is titled "The SEO roadmap is dead. The future of search is decided in real time."
Dave Cousin
BrightonSEO Speaker · GEO / AEO / AI Search
A BrightonSEO speaker whose public talk is titled "Built For Today, Built for Tomorrow: Future-proofed Migrations (When we don't know what the future of Search & AI Search holds)."
Corinne Card
BrightonSEO Speaker · Content / Digital PR
A BrightonSEO speaker whose public talk is titled "How your digital PR can overcome AI slop."
Madeleine Lambert
BrightonSEO Speaker · GEO / Digital PR / LLM Mentions
A BrightonSEO speaker whose public talk is titled "Data, Creativity & Digital PR: Turning Research Into Links, Headlines & LLM Mentions."
Ganesh Sankar
BrightonSEO Speaker · GEO / Data-Driven Digital PR
A BrightonSEO speaker whose public talk is titled "Harnessing the power of geospatial data for increasing regional outreach with Data Driven Digital PR."
Darko Brzica
BrightonSEO Speaker · Content / Digital PR
A BrightonSEO speaker whose public talk is titled "What Actually Moves Rankings: Links, Mentions & AI Signals."
Joe Yates
BrightonSEO Speaker · SEO / Search Marketing
A BrightonSEO speaker whose public talk is titled "Why TikTok Shop is the new SEO."
Simone Parodi
BrightonSEO Speaker · Ecommerce SEO / Shopify
A BrightonSEO speaker whose public talk is titled "How I Fixed 10,000+ GMC Product Disapprovals: An International Ecommerce Case Study."
Callum Lockwood
BrightonSEO Speaker · SEO / Search Marketing
A BrightonSEO speaker whose public talk is titled "Winners in Women's Fashion."
Dr. Greg Fletcher
BrightonSEO Speaker · Ecommerce SEO & Agentic Commerce
BrightonSEO speaker whose talk is titled "When Machines Go Shopping: Optimising Product Discovery for the Age of AI Agents".
Connie Ballantyne
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Stop chasing audiences, start creating them: The power of creative in paid social".
Dhea Mohammed
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "The platypus effect: Why reddit ads don’t fit social or search".
Sveva Coltellacci
BrightonSEO Speaker · Content & Digital PR
BrightonSEO speaker whose talk is titled "Dominating the potential of first- and third-party data in LinkedIn ads".
Amy Stamper
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "When to Hand Over Control to the Robots (and when to take it back)".
Nathan Ifill
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "The profit paradox: How we broke the ROAS model".
Myra Ahmed
BrightonSEO Speaker · Content & Digital PR
BrightonSEO speaker whose talk is titled "How to write LinkedIn ads: Use raw stories, not boring sales pitches".
Jaye Cowle
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Why Your Best-Performing Campaigns Are Killing Your Growth".
Sarah Clarke
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "What Spongebob taught me about confidence (and being a better marketer)".
Annika Haataja
BrightonSEO Speaker · Content & Digital PR
BrightonSEO speaker whose talk is titled "Become a content scientist: A qualitative framework for creating and optimising user-first content".
Matt Beswick
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Semantics, Storytelling, and Superpowers: Why Keywords are in the Past".
Emma Moletto
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Building a prompt library for smarter workflows".
Emina Demiri-Watson
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Before cosine and fan-out, there is audience".
Cosmin Negrescu
BrightonSEO Speaker · GEO / AEO & AI Search
BrightonSEO speaker whose talk is titled "AI Search: Are We Building Strategy on the Right Foundations?".
Jake Rudge
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "SEO Stakeholder Management: Improving Client Relations Through Strategic Buy-In".
James Brockbank
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Organic traffic is down. Here's how to talk about it with senior stakeholders...".
Valentina Stragliotto
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Fake It Till You Rewire It: Learn to Speak Up Even When Imposter Syndrome Screams ‘Shut Up’".
Kyle Rushton McGregor
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "When the sh*t hits the fan - debugging tracking issues".
James Yorke
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "SEO Has a Measurement Crisis (And Nobody Wants to Admit It)".
Brittany Deller
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Stop screaming into the void: How to make measurement impossible to ignore".
Jason King
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Google ad grants in 2026—New opportunities for charity advertisers".
Ramial Aqeel
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Every penny counts: How to run effective PPC on small budgets".
Vicki Jakes
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "How to scale your Meta ads impact without scaling your spend".
Chris Nightingale
BrightonSEO Speaker · Ecommerce SEO & Shopify/Commerce
BrightonSEO speaker whose talk is titled "Feeding the Beast: How We Turned a 10,000 SKU Construction Store into a Profitable Shopping & Lead Machine".
Chris Avery
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Every SKU has a job. Most Google ads accounts get It wrong".
Ben Homer
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "The cold light of data: Making your ad strategy into a growth strategy".
Prince Enwere
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "The Cost of Human Effort in Modern Discovery - How Psychology and AI Are Reshaping Profitable Growth In Search".
Chris Walsh
BrightonSEO Speaker · GEO / AEO & AI Search
BrightonSEO speaker whose talk is titled "From Answers to Ads: Protecting User Trust in AI‑Driven Discovery".
Nick Beck
BrightonSEO Speaker · GEO / AEO & AI Search
BrightonSEO speaker whose talk is titled "Beyond the Prompt: Interrogating LLMs to Map Your Brand’s Invisible Barriers".
Amanda Walls
BrightonSEO Speaker · Entity & Brand SEO
BrightonSEO speaker whose talk is titled "E-E-A-T 2.0: The Trust Layers That Drive Rankings In Modern Search".
Meg Sharma
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "EEAT Everywhere: Applying EEAT Beyond Search".
Sarah Pocklington
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Lights, Camera, Awkward: The Real Reasons People Avoid the Camera (and how to fix them)".
Adrijana Vujadin
BrightonSEO Speaker · Content & Digital PR
BrightonSEO speaker whose talk is titled "LinkedIn $$$ Engine: Landing High-Paying SEO clients without cold pitching".
Boluwa Olojo
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Pinterest isn't social media. It's a visual search engine you're ignoring.".
Rick Tousseyn
BrightonSEO Speaker · GEO / AEO & AI Search
BrightonSEO speaker whose talk is titled "5.5M AI Citations Later: What YouTube Teaches Us About AI Search".
Collette Easton
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Aren’t we all a little bit ADHD? Beyond labels.".
Jasmine Granton
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "The Marketing Mental Health Crisis: Why It Matters for Everyone, From Execs to CEOs".
Callum Steenson
BrightonSEO Speaker · GEO / AEO & AI Search
BrightonSEO speaker whose talk is titled "The Game is Gone: How AI Search Rewards Teams, Not Tactics".
Ashley Fletcher
BrightonSEO Speaker · GEO / AEO & AI Search
BrightonSEO speaker whose talk is titled "Google AI overviews: Paid search impact and protecting visibility".
Sarah Sal
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Why rising costs in 2026 could be the best thing that ever happened to your paid social ROI".
Nate Burke
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Beyond the Feed: Breakthrough Ad Innovations Across Microsoft, TikTok & Programmatic ABM".
Alavi Sumaia
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Problematic briefs meet programmatic: How connected TV (CTV) complements your campaigns".
Ladi Fagbola
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Video Advertising with Amazon; Why, What & How!".
Harriet Fitzgerald
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose talk is titled "Priming the Search: The Programmatic Path to Search Efficiency".
Anu Ramani
BrightonSEO Speaker · Content & Digital PR
BrightonSEO speaker whose public talk is titled "From content chaos to cohesion: structuring your content ecosystem for AI-driven lead generation".
Emily Hill
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Breaking the template: Subverting AI copywriting frameworks for SERP differentiation".
Sophie Coley
BrightonSEO Speaker · Content & Digital PR
BrightonSEO speaker whose public talk is titled "From Keywords to Conversations: Winning in an AI-First Search World With Audience-Focused Content".
Claudia O’Shea
BrightonSEO Speaker · Entity & Brand SEO
BrightonSEO speaker whose public talk is titled "Measuring what matters: Brand building in an AI-driven search world".
Dominic Woodman
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Getting your data ready for AI".
Bogdan Babiak
BrightonSEO Speaker · GEO / AEO & AI Search
BrightonSEO speaker whose public talk is titled "Beyond LLM traffic: Proving AI visibility impact with correlation signals".
Michelle Goodall
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "What 6,000 communities can tell us about human behaviours and motivations".
Tazmin Suleman
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "The power of connection. Why community is key to sustainable success".
Ekua Cant
BrightonSEO Speaker · Entity & Brand SEO
BrightonSEO speaker whose public talk is titled "Voice Over Volume: How to Build a Brand People Trust in an AI-Driven World".
Victory Umurhurhu-Michael
BrightonSEO Speaker · GEO / AEO & Brand SEO
BrightonSEO speaker whose public talk is titled "Reddit's Influence in AI Search and Building Brand Authenticity".
Charlie Terry
BrightonSEO Speaker · Ecommerce SEO / Commerce
BrightonSEO speaker whose public talk is titled "The Rise of TikTok Shop as D2C Alternative to Market Products".
Christian Goodrich
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Spend less, win more leads: A technical GA4 setup that cut ad waste by 50%".
Baris Asa
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Where did my paid clicks go? Five post-click leaks you can plug with cloudflare".
Michael Wisby
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Server-side tracking: The unsexy foundation saving your ROAS".
Simran Harichand
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Why people ignore most ads and how yours can be different".
Sylwia Lysakowska-Lombari
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Your Ads Aren't the Problem - Your Landing Pages Are: Why PPC Performance Lives or Dies After the Click.".
Tom Cox
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Everything You Need for Better Ads Actually Exists Outside Ads Manager".
Erin Simmons
BrightonSEO Speaker · GEO / AEO & Brand SEO
BrightonSEO speaker whose public talk is titled "The future of SEO is trust-centered - & this is how you become the trusted answer".
Alex McKenna
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Search: The Next Generation".
Samanyou Garg
BrightonSEO Speaker · GEO / AEO & Agentic Commerce
BrightonSEO speaker whose public talk is titled "We Sent AI Agents to Win AI Search. Here's What Actually Happened.".
Becky Simms
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Human-First Discovery: Designing the Future of Search".
Azahara Corrales
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Mind the Gap: How AI Could Leave People Behind (and How We Can Stop It)".
Justyna Brownbridge
BrightonSEO Speaker · Entity & Brand SEO
BrightonSEO speaker whose public talk is titled "How to Help Your Internal Experts Share Knowledge Online (and Boost Your Brand Visibility & Trust)".
Tamara Novitović
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "Why Search Systems Disagree".
Rebecca Peel
BrightonSEO Speaker · GEO / AEO & Digital PR
BrightonSEO speaker whose public talk is titled "AI search runs on journalism. But is journalism running out?".
Jeroen Driehuis
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "How to analyze SEO migration f*ck ups".
Alex Moss
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "From Schema to Conversation: How NLWeb Transforms Structured Data".
Levi Clucas
BrightonSEO Speaker · SEO / Search Marketing
BrightonSEO speaker whose public talk is titled "The Technical Sitemap: A Migration Saviour".