Category AI Visibility Report
Waders AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈10,967
Est. AI queries / month
16
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 16 buyer topics in Waders across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 10,967 AI queries per month.
- Simms leads the AI shelf with 23.6% of brand mentions, followed by Patagonia (11.9%) and Frogg Toggs (11.8%). The top three hold 47.3% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “stockingfoot waders” (top keyword “stocking foot waders”, ~1,900 searches/mo).
- AI answers lean on reddit.com most (32% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Simms | 1,677 | 23.6% |
| 2 | Patagonia | 850 | 11.9% |
| 3 | Frogg Toggs | 839 | 11.8% |
| 4 | Orvis | 734 | 10.3% |
| 5 | Sitka | 372 | 5.2% |
| 6 | Drake | 342 | 4.8% |
| 7 | Tidewe | 252 | 3.5% |
| 8 | La Crosse | 232 | 3.3% |
| 9 | Chêne | 187 | 2.6% |
| 10 | Rogers | 167 | 2.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| stockingfoot waders | ≈2,939 | stocking foot waders | 1,900 |
| insulated waders | ≈2,689 | insulated waders | 1,300 |
| youth waders | ≈2,682 | youth waders | 1,600 |
| breathable waders | ≈2,657 | breathable waders | 1,900 |
| pant waders | — | waders pants | 5,400 |
| fishing waders | — | waders for fishing | 14,800 |
| neoprene waders | — | waders neoprene | 2,400 |
| hip waders | — | hip boots waders | 9,900 |
| waders with boots | — | waders boots | 14,800 |
| best waders | — | waders waders | 40,500 |
| duck hunting waders | — | waders duck hunting | 12,100 |
| chest waders | — | chest waders | 4,400 |
| hunting waders | — | waders for hunting | 3,600 |
| men's waders | — | waders mens | 5,400 |
| women's waders | — | waders women's | 5,400 |
| fly fishing waders | — | fly fishing waders | 5,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 413 | 32% |
| outdoorlife.com | 164 | 12.7% |
| fieldandstream.com | 117 | 9.1% |
| orvis.com | 96 | 7.4% |
| patagonia.com | 78 | 6% |
| simmsfishing.com | 61 | 4.7% |
| gearjunkie.com | 57 | 4.4% |
| outdoorbenchmark.com | 56 | 4.3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for waders?
Over the last 30 days the top brands by AI mention share are: Simms (23.6%), Patagonia (11.9%), Frogg Toggs (11.8%), Orvis (10.3%), Sitka (5.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about waders?
GEOly estimates ~10,967 AI queries per month in this category across 16 buyer topics, led by “stockingfoot waders”.
Which sources do AI engines cite for waders?
The most-cited domains are: reddit.com, outdoorlife.com, fieldandstream.com, orvis.com, patagonia.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.