Category AI Visibility Report
Trench Coats AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
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Est. AI queries / month
21
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 21 buyer topics in Trench Coats across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 0 AI queries per month.
- Quince leads the AI shelf with 12.1% of brand mentions, followed by Burberry (10.7%) and Ralph Lauren (3.8%). The top three hold 26.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Short trench coats” (top keyword “cropped trench coat”, ~27,100 searches/mo).
- AI answers lean on reddit.com most (21.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Quince | 988 | 12.1% |
| 2 | Burberry | 868 | 10.7% |
| 3 | Ralph Lauren | 306 | 3.8% |
| 4 | Abercrombie & Fitch | 299 | 3.7% |
| 5 | London Fog | 254 | 3.1% |
| 6 | Banana Republic | 252 | 3.1% |
| 7 | Mango | 208 | 2.6% |
| 8 | Mackintosh | 184 | 2.3% |
| 9 | Aritzia | 178 | 2.2% |
| 10 | Gap | 176 | 2.2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Short trench coats | — | cropped trench coat | 27,100 |
| Waterproof trench coats | — | waterproof trench coat | 18,100 |
| Petite trench coats | — | petite trench coats women | 4,400 |
| Long trench coats | — | long trench coat | 5,400 |
| Oversized trench coats | — | oversized trench coat | 6,600 |
| Trench coats with hood | — | trench coat with hood | 4,400 |
| Leather trench coats | — | leather trench coat | 9,900 |
| Gabardine trench coats | — | gabardine trench coat | 4,400 |
| Trench coats with fur | — | trench coats with fur | 2,400 |
| Men's trench coats | — | men's coats trench | 22,200 |
| Wool trench coats | — | wool trench coat | 8,100 |
| Red trench coats | — | red trench coats | 2,900 |
| Designer trench coats | — | trench coats banana republic | 3,600 |
| Brown trench coats | — | brown trench coat | 5,400 |
| Suede trench coats | — | suede trench coats | 2,900 |
| Denim trench coats | — | denim trench coat | 5,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 139 | 21.3% |
| vogue.com | 89 | 13.6% |
| travelandleisure.com | 68 | 10.4% |
| burberry.com | 63 | 9.6% |
| whowhatwear.com | 48 | 7.4% |
| prismnews.com | 33 | 5.1% |
| gq.com | 26 | 4% |
| paulbrownengland.com | 22 | 3.4% |
FAQ
Which brands do AI assistants recommend most for trench coats?
Over the last 30 days the top brands by AI mention share are: Quince (12.1%), Burberry (10.7%), Ralph Lauren (3.8%), Abercrombie & Fitch (3.7%), London Fog (3.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about trench coats?
GEOly estimates ~0 AI queries per month in this category across 21 buyer topics, led by “Short trench coats”.
Which sources do AI engines cite for trench coats?
The most-cited domains are: reddit.com, vogue.com, travelandleisure.com, burberry.com, whowhatwear.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.