Category AI Visibility Report
Sunscreen AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈73,260
Est. AI queries / month
19
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 19 buyer topics in Sunscreen across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 73,260 AI queries per month.
- La Roche-Posay leads the AI shelf with 15.2% of brand mentions, followed by Blue Lizard (9%) and EltaMD (8.4%). The top three hold 32.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “baby sunscreen” (top keyword “infants and sunscreen”, ~27,100 searches/mo).
- AI answers lean on aad.org most (37.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | La Roche-Posay | 881 | 15.2% |
| 2 | Blue Lizard | 518 | 9% |
| 3 | EltaMD | 486 | 8.4% |
| 4 | CeraVe | 447 | 7.7% |
| 5 | Eucerin | 280 | 4.8% |
| 6 | Colorescience | 241 | 4.2% |
| 7 | Aveeno | 175 | 3% |
| 8 | Neutrogena | 136 | 2.4% |
| 9 | Beauty of Joseon | 134 | 2.3% |
| 10 | Thinkbaby | 122 | 2.1% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| baby sunscreen | ≈38,232 | infants and sunscreen | 27,100 |
| sunscreen for melasma | ≈35,028 | sunscreen for melasma | 27,100 |
| sunscreen for tattoos | — | sunscreen for tattoos | 33,100 |
| sunscreen for tanning | — | tanning with sunscreen | 90,500 |
| sunscreen for skin cancer prevention | — | sunscreen for skin cancer prevention | 60,500 |
| lightweight sunscreen | — | sunscreen lightweight | 40,500 |
| zinc oxide sunscreen | — | sunscreen and zinc oxide | 40,500 |
| sunscreen for Black skin | — | spf sunscreen for black skin | 27,100 |
| reef-safe sunscreen | — | safe for reef sunscreen | 60,500 |
| Korean sunscreen | — | sunscreen cream korean | 40,500 |
| sunscreen for hyperpigmentation | — | sunscreen for hyperpigmentation | 40,500 |
| sunscreen for face | — | sunscreen for face | 33,100 |
| mineral sunscreen | — | mineral spf sunscreen | 90,500 |
| sunscreen for sensitive skin | — | sunscreen cream for sensitive skin | 27,100 |
| sunscreen for infants and babies | — | infants and sunscreen | 27,100 |
| tinted sunscreen | — | tinted sunscreen | 40,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| aad.org | 568 | 37.7% |
| reddit.com | 210 | 13.9% |
| nbcnews.com | 138 | 9.2% |
| nih.gov | 78 | 5.2% |
| healthychildren.org | 63 | 4.2% |
| fda.gov | 58 | 3.8% |
| healthline.com | 56 | 3.7% |
| clevelandclinic.org | 48 | 3.2% |
FAQ
Which brands do AI assistants recommend most for sunscreen?
Over the last 30 days the top brands by AI mention share are: La Roche-Posay (15.2%), Blue Lizard (9%), EltaMD (8.4%), CeraVe (7.7%), Eucerin (4.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about sunscreen?
GEOly estimates ~73,260 AI queries per month in this category across 19 buyer topics, led by “baby sunscreen”.
Which sources do AI engines cite for sunscreen?
The most-cited domains are: aad.org, reddit.com, nbcnews.com, nih.gov, healthychildren.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.