Category AI Visibility Report
Stair Treads AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈6,890
Est. AI queries / month
13
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 13 buyer topics in Stair Treads across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 6,890 AI queries per month.
- Stairtek leads the AI shelf with 10.1% of brand mentions, followed by Ottomanson (6.2%) and ROPPE (5.8%). The top three hold 22.1% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “laminate stair treads” (top keyword “laminated stair treads”, ~1,600 searches/mo).
- AI answers lean on reddit.com most (18.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Stairtek | 353 | 10.1% |
| 2 | Ottomanson | 216 | 6.2% |
| 3 | ROPPE | 201 | 5.8% |
| 4 | Pure Era | 196 | 5.6% |
| 5 | Rubber-Cal | 190 | 5.5% |
| 6 | EVERMARK | 147 | 4.2% |
| 7 | Handi Treads | 99 | 2.8% |
| 8 | Technoflex Secure Step | 89 | 2.6% |
| 9 | VERSATRIM | 86 | 2.5% |
| 10 | Pergo | 80 | 2.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| laminate stair treads | ≈2,439 | laminated stair treads | 1,600 |
| adhesive stair treads | ≈2,384 | peel and stick stair treads | 2,900 |
| stair treads and risers | ≈2,067 | stair riser and treads | 6,600 |
| vinyl stair treads | — | vinyl stair treads | 5,400 |
| metal stair treads | — | industrial stair treads steel | 1,900 |
| bullnose stair treads | — | bullnose stair treads | 3,600 |
| non-slip stair treads | — | non slip for stair treads | 8,100 |
| outdoor stair treads | — | stair treads outdoor | 4,400 |
| replacement stair treads | — | replacing stair treads | 1,300 |
| carpet stair treads | — | stair rug treads | 22,200 |
| concrete stair treads | — | concrete treads for stairs | 1,900 |
| rubber stair treads | — | rubber stair treads | 4,400 |
| wood stair treads | — | stair treads for wooden steps | 14,800 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 140 | 18.2% |
| homedepot.com | 131 | 17% |
| woodstairco.com | 90 | 11.7% |
| lowes.com | 71 | 9.2% |
| thespruce.com | 54 | 7% |
| stair-treads.com | 24 | 3.1% |
| engineerfix.com | 23 | 3% |
| dgfloors.com | 22 | 2.9% |
Related category reports
FAQ
Which brands do AI assistants recommend most for stair treads?
Over the last 30 days the top brands by AI mention share are: Stairtek (10.1%), Ottomanson (6.2%), ROPPE (5.8%), Pure Era (5.6%), Rubber-Cal (5.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about stair treads?
GEOly estimates ~6,890 AI queries per month in this category across 13 buyer topics, led by “laminate stair treads”.
Which sources do AI engines cite for stair treads?
The most-cited domains are: reddit.com, homedepot.com, woodstairco.com, lowes.com, thespruce.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.