Category AI Visibility Report
Soccer Cleats AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈34,193
Est. AI queries / month
15
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 15 buyer topics in Soccer Cleats across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 34,193 AI queries per month.
- Nike leads the AI shelf with 39.1% of brand mentions, followed by adidas (25.2%) and Puma (15%). The top three hold 79.3% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Mizuno soccer cleats” (top keyword “soccer cleats mizuno”, ~14,800 searches/mo).
- AI answers lean on nike.com most (32.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Nike | 2,331 | 39.1% |
| 2 | adidas | 1,503 | 25.2% |
| 3 | Puma | 895 | 15% |
| 4 | New Balance | 451 | 7.6% |
| 5 | Mizuno | 259 | 4.3% |
| 6 | Joma | 100 | 1.7% |
| 7 | adidas F50 | 91 | 1.5% |
| 8 | Under Armour | 77 | 1.3% |
| 9 | Nike Phantom | 55 | 0.9% |
| 10 | PUMA Ultra | 42 | 0.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Mizuno soccer cleats | ≈9,689 | soccer cleats mizuno | 14,800 |
| Messi soccer cleats | ≈8,866 | cleats soccer messi | 12,100 |
| Custom soccer cleats | ≈8,102 | custom cleats | 9,900 |
| New Balance soccer cleats | ≈7,536 | new balance cleats soccer | 8,100 |
| Under Armour soccer cleats | — | under armour cleats | 22,200 |
| Adidas soccer cleats | — | adidas cleats soccer | 40,500 |
| Nike soccer cleats | — | nike football soccer cleats | 110,000 |
| Men’s soccer cleats | — | soccer men cleats | 18,100 |
| Women’s soccer cleats | — | women cleats soccer | 18,100 |
| Indoor soccer cleats | — | indoor soccer shoes | 40,500 |
| Puma soccer cleats | — | puma shoes soccer cleats | 14,800 |
| Turf soccer cleats | — | turf soccer shoes | 27,100 |
| Youth soccer cleats | — | kids soccer cleats | 18,100 |
| Pink soccer cleats | — | pink soccer cleats | 12,100 |
| Firm ground soccer cleats | — | firm ground soccer cleats | 14,800 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| nike.com | 323 | 32.6% |
| reddit.com | 231 | 23.3% |
| fourfourtwo.com | 218 | 22% |
| adidas.com | 117 | 11.8% |
| puma.com | 22 | 2.2% |
| underarmour.com | 12 | 1.2% |
| prodirectsport.us | 10 | 1% |
| nih.gov | 9 | 0.9% |
FAQ
Which brands do AI assistants recommend most for soccer cleats?
Over the last 30 days the top brands by AI mention share are: Nike (39.1%), adidas (25.2%), Puma (15%), New Balance (7.6%), Mizuno (4.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about soccer cleats?
GEOly estimates ~34,193 AI queries per month in this category across 15 buyer topics, led by “Mizuno soccer cleats”.
Which sources do AI engines cite for soccer cleats?
The most-cited domains are: nike.com, reddit.com, fourfourtwo.com, adidas.com, puma.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.