Category AI Visibility Report
Sleeping Bags AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈4,389
Est. AI queries / month
28
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 28 buyer topics in Sleeping Bags across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 4,389 AI queries per month.
- Western Mountaineering leads the AI shelf with 8.2% of brand mentions, followed by Kelty (8%) and Feathered Friends (7.7%). The top three hold 23.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Summer sleeping bags” (top keyword “sleeping bags for summer”, ~1,600 searches/mo).
- AI answers lean on reddit.com most (25% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Western Mountaineering | 783 | 8.2% |
| 2 | Kelty | 762 | 8% |
| 3 | Feathered Friends | 735 | 7.7% |
| 4 | NEMO | 650 | 6.8% |
| 5 | Sea to Summit | 510 | 5.4% |
| 6 | Big Agnes | 500 | 5.3% |
| 7 | REI | 430 | 4.5% |
| 8 | Marmot | 406 | 4.3% |
| 9 | The North Face | 349 | 3.7% |
| 10 | Coleman | 317 | 3.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Summer sleeping bags | ≈1,492 | sleeping bags for summer | 1,600 |
| 3 season sleeping bags | ≈1,455 | 3 season sleeping bags | 1,300 |
| winter sleeping bags | ≈1,442 | sleeping bags winter | 1,600 |
| Backpacking sleeping bags | — | sleeping bags backpacking | 8,100 |
| sleeping bags for dogs | — | cats in sleeping bags | 5,400 |
| down sleeping bags | — | goose down sleeping bags | 12,100 |
| Double sleeping bags | — | sleeping bags double | 3,600 |
| three season sleeping bags | — | 3 season sleeping bags | 1,300 |
| Sleeping bags for infants | — | infants sleeping bags | 6,600 |
| warm weather sleeping bags | — | sleeping bags for summer | 1,600 |
| sleeping bags with liners | — | sleeping bags and liners | 6,600 |
| sleeping bags for backpacking | — | sleeping bags backpacking | 8,100 |
| cold weather sleeping bags | — | cold weather sleeping bags | 3,600 |
| Lightweight sleeping bags | — | lightweight sleeping bags | 3,600 |
| canvas sleeping bags | — | canvas sleeping bags | 1,300 |
| infant sleeping bags | — | infants sleeping bags | 6,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 401 | 25% |
| rei.com | 379 | 23.7% |
| outdoorgearlab.com | 286 | 17.9% |
| cleverhiker.com | 68 | 4.2% |
| outdoorlife.com | 54 | 3.4% |
| irunfar.com | 31 | 1.9% |
| westernmountaineering.com | 29 | 1.8% |
| selkbagusa.com | 26 | 1.6% |
FAQ
Which brands do AI assistants recommend most for sleeping bags?
Over the last 30 days the top brands by AI mention share are: Western Mountaineering (8.2%), Kelty (8%), Feathered Friends (7.7%), NEMO (6.8%), Sea to Summit (5.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about sleeping bags?
GEOly estimates ~4,389 AI queries per month in this category across 28 buyer topics, led by “Summer sleeping bags”.
Which sources do AI engines cite for sleeping bags?
The most-cited domains are: reddit.com, rei.com, outdoorgearlab.com, cleverhiker.com, outdoorlife.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.