Category AI Visibility Report
Self Tanners AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈3,943
Est. AI queries / month
20
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 20 buyer topics in Self Tanners across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 3,943 AI queries per month.
- Bondi Sands leads the AI shelf with 14.1% of brand mentions, followed by St. Tropez (10.7%) and Jergens (10.6%). The top three hold 35.4% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “self tanners for sensitive skin” (top keyword “self tanners for sensitive skin”, ~1,000 searches/mo).
- AI answers lean on reddit.com most (25.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Bondi Sands | 1,093 | 14.1% |
| 2 | St. Tropez | 824 | 10.7% |
| 3 | Jergens | 822 | 10.6% |
| 4 | Tanologist | 655 | 8.5% |
| 5 | Beauty by Earth | 476 | 6.2% |
| 6 | Bali Body | 470 | 6.1% |
| 7 | Coco & Eve | 331 | 4.3% |
| 8 | TAN-LUXE | 326 | 4.2% |
| 9 | Loving Tan | 313 | 4% |
| 10 | Peta Jane | 306 | 4% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| self tanners for sensitive skin | ≈827 | self tanners for sensitive skin | 1,000 |
| DHA-free self tanners | ≈824 | dha-free self tanners | 720 |
| self tanners without smell | ≈808 | self tanners that smell good | 320 |
| self tanners with violet base | ≈787 | violet-based self tanners | 880 |
| long lasting self tanners | ≈697 | how long does self tanners last | 3,600 |
| dark self tanners | — | darkest self tanners | 880 |
| self tanners for pregnancy | — | self tanners safe for pregnancy | 3,600 |
| gradual self tanners | — | gradual tanning lotion | 12,100 |
| spray self tanners | — | self tanning spray | 3,600 |
| self tanners for face | — | self tanner for face | 8,100 |
| self tanners for beginners | — | best self tanner for beginners | 1,900 |
| vegan self tanners | — | vegan self tanner | 8,100 |
| drugstore self tanners | — | jergens self tanners | 9,900 |
| self tanners for fair skin | — | good self tanners for pale skin | 8,100 |
| best self tanners | — | self tan mousse | 74,000 |
| clear self tanners | — | clear self tanners | 1,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 375 | 25.2% |
| goodhousekeeping.com | 167 | 11.2% |
| allure.com | 164 | 11% |
| glamour.com | 121 | 8.1% |
| consumerreports.org | 96 | 6.4% |
| forbes.com | 95 | 6.4% |
| whowhatwear.com | 51 | 3.4% |
| nih.gov | 49 | 3.3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for self tanners?
Over the last 30 days the top brands by AI mention share are: Bondi Sands (14.1%), St. Tropez (10.7%), Jergens (10.6%), Tanologist (8.5%), Beauty by Earth (6.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about self tanners?
GEOly estimates ~3,943 AI queries per month in this category across 20 buyer topics, led by “self tanners for sensitive skin”.
Which sources do AI engines cite for self tanners?
The most-cited domains are: reddit.com, goodhousekeeping.com, allure.com, glamour.com, consumerreports.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.