Category AI Visibility Report
Puppets AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈10,897
Est. AI queries / month
20
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 20 buyer topics in Puppets across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 10,897 AI queries per month.
- Folkmanis leads the AI shelf with 19.5% of brand mentions, followed by Living Puppets (8.4%) and Melissa & Doug (4.9%). The top three hold 32.8% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “monster puppets” (top keyword “puppets monster”, ~1,300 searches/mo).
- AI answers lean on reddit.com most (19% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Folkmanis | 865 | 19.5% |
| 2 | Living Puppets | 374 | 8.4% |
| 3 | Melissa & Doug | 217 | 4.9% |
| 4 | Hansa Creation | 197 | 4.4% |
| 5 | Schylling | 132 | 3% |
| 6 | Axtell Expressions | 123 | 2.8% |
| 7 | Silly Puppets | 122 | 2.7% |
| 8 | Westcott | 94 | 2.1% |
| 9 | Marionettes.cz | 87 | 2% |
| 10 | The Puppet Company | 84 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| monster puppets | ≈2,308 | puppets monster | 1,300 |
| dog puppets | ≈2,246 | dog puppets | 1,900 |
| DIY puppets | ≈2,150 | how to make the puppets | 2,400 |
| monkey puppets | ≈2,105 | puppets monkey | 1,900 |
| cat puppets | ≈2,088 | puppets cat | 1,600 |
| sock puppets | — | sock puppet | 14,800 |
| horror puppets | — | saw puppets | 14,800 |
| comedy puppets | — | comedian with puppets jeff dunham | 27,100 |
| rod puppets | — | bunraku puppets | 6,600 |
| marionette puppets | — | marionette puppets | 12,100 |
| handmade puppets | — | handmade puppets | 14,800 |
| finger puppets | — | finger puppets | 6,600 |
| shark puppets | — | shark puppets | 9,900 |
| ventriloquist puppets | — | jeff dunham with puppets | 27,100 |
| hand puppets | — | puppets with hands | 14,800 |
| dinosaur puppets | — | dinosaur puppets | 2,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 138 | 19% |
| etsy.com | 119 | 16.4% |
| folkmanis.com | 80 | 11% |
| walmart.com | 36 | 5% |
| marionettes.cz | 26 | 3.6% |
| thepuppetstore.com | 21 | 2.9% |
| axtell.com | 20 | 2.8% |
| teacherspayteachers.com | 19 | 2.6% |
Related category reports
FAQ
Which brands do AI assistants recommend most for puppets?
Over the last 30 days the top brands by AI mention share are: Folkmanis (19.5%), Living Puppets (8.4%), Melissa & Doug (4.9%), Hansa Creation (4.4%), Schylling (3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about puppets?
GEOly estimates ~10,897 AI queries per month in this category across 20 buyer topics, led by “monster puppets”.
Which sources do AI engines cite for puppets?
The most-cited domains are: reddit.com, etsy.com, folkmanis.com, walmart.com, marionettes.cz. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.