Category AI Visibility Report
Placemats AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈5,773
Est. AI queries / month
15
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 15 buyer topics in Placemats across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 5,773 AI queries per month.
- Chilewich leads the AI shelf with 10.5% of brand mentions, followed by Pottery Barn (3.6%) and Pimpernel (3.3%). The top three hold 17.4% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Oval placemats” (top keyword “placemats oval”, ~1,300 searches/mo).
- AI answers lean on foodandwine.com most (19.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Chilewich | 447 | 10.5% |
| 2 | Pottery Barn | 156 | 3.6% |
| 3 | Pimpernel | 140 | 3.3% |
| 4 | West Elm | 126 | 2.9% |
| 5 | Birch Lane | 104 | 2.4% |
| 6 | DII | 83 | 1.9% |
| 7 | C&F Home | 82 | 1.9% |
| 8 | Solino Home | 72 | 1.7% |
| 9 | Lifestance | 72 | 1.7% |
| 10 | Dainty Home | 68 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Oval placemats | ≈1,472 | placemats oval | 1,300 |
| Heat resistant placemats | ≈1,451 | placemats heat proof | 1,000 |
| Linen placemats | ≈1,425 | placemats linen | 1,600 |
| Bamboo placemats | ≈1,425 | placemats bamboo | 1,600 |
| Round placemats | — | round placemats | 4,400 |
| Wooden placemats | — | wooden placemats | 1,000 |
| Woven placemats | — | chilewich placemats | 5,400 |
| Cork placemats | — | placemats cork | 2,900 |
| Rattan placemats | — | placemats rattan | 2,400 |
| Cloth placemats | — | placemats cotton | 4,400 |
| Vinyl placemats | — | vinyl placemats | 5,400 |
| Crochet placemats | — | placemats crochet | 2,400 |
| Paper placemats | — | paper placemats | 4,400 |
| Silicone placemats | — | placemats silicone | 1,900 |
| Leather placemats | — | placemats leather | 1,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| foodandwine.com | 89 | 19.2% |
| seriouseats.com | 46 | 9.9% |
| target.com | 34 | 7.3% |
| cherrypicksreviews.com | 29 | 6.3% |
| thespruce.com | 24 | 5.2% |
| reddit.com | 20 | 4.3% |
| allcottonandlinen.com | 19 | 4.1% |
| wayfair.com | 16 | 3.4% |
Related category reports
FAQ
Which brands do AI assistants recommend most for placemats?
Over the last 30 days the top brands by AI mention share are: Chilewich (10.5%), Pottery Barn (3.6%), Pimpernel (3.3%), West Elm (2.9%), Birch Lane (2.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about placemats?
GEOly estimates ~5,773 AI queries per month in this category across 15 buyer topics, led by “Oval placemats”.
Which sources do AI engines cite for placemats?
The most-cited domains are: foodandwine.com, seriouseats.com, target.com, cherrypicksreviews.com, thespruce.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.