Category AI Visibility Report
Pet Supplies AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈293,734
Est. AI queries / month
256
Buyer topics monitored
241
Brands on the AI shelf
29
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 256 buyer topics in Pet Supplies across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 293,734 AI queries per month.
- Fluval leads the AI shelf with 4.3% of brand mentions, followed by PetSafe (2.6%) and Prevue Pet Products (2.1%). The top three hold 9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “raw dog food” (top keyword “raw food for dog”, ~40,500 searches/mo).
- AI answers lean on reddit.com most (23.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Fluval | 3,757 | 4.3% |
| 2 | PetSafe | 2,267 | 2.6% |
| 3 | Prevue Pet Products | 1,852 | 2.1% |
| 4 | Endura | 1,278 | 1.5% |
| 5 | A&E Cage Company | 1,275 | 1.5% |
| 6 | Hikari | 1,104 | 1.3% |
| 7 | Tetra | 993 | 1.1% |
| 8 | Frisco | 975 | 1.1% |
| 9 | GoTags | 940 | 1.1% |
| 10 | Penn-Plax | 858 | 1% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| raw dog food | ≈95,779 | raw food for dog | 40,500 |
| fresh dog food | ≈62,387 | fresh dog food | 60,500 |
| aquariums for jellyfish | ≈14,461 | aquariums for jellyfish | 12,100 |
| rimless aquariums | ≈10,138 | waterbox aquariums | 5,400 |
| collar pet flea treatments | ≈8,483 | flea and tick collar for dogs | 8,100 |
| sweet potato dog treats | ≈8,337 | sweet potato treats for dog | 6,600 |
| pet flea treatments for puppies | ≈7,825 | puppy flea treatment | 9,900 |
| dog dental treats | ≈7,580 | dog dental treats | 8,100 |
| dehydrated dog treats | ≈7,286 | dog treats in dehydrator | 5,400 |
| apple dog treats | ≈6,607 | apples for dog treats | 5,400 |
| deshedding pet shampoos | ≈5,291 | deshedding shampoo for dogs | 6,600 |
| pet collars for small dogs | ≈3,477 | pet collars for small dogs | 4,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 3,837 | 23.4% |
| chewy.com | 1,870 | 11.4% |
| thesprucepets.com | 469 | 2.9% |
| petmd.com | 449 | 2.7% |
| petco.com | 293 | 1.8% |
| vetstreet.com | 283 | 1.7% |
| vcahospitals.com | 274 | 1.7% |
| akc.org | 227 | 1.4% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Dog Food | ≈158,166 | 7 | Purina |
| Dog Treats | ≈29,810 | 16 | Pupford |
| Aquariums | ≈24,599 | 9 | Waterbox |
| Pet Flea Treatments | ≈16,308 | 9 | Advantage |
| Bird Cages | ≈8,278 | 16 | Prevue Pet Products |
| Bird Food | ≈8,269 | 17 | Kaytee |
| Dog Houses | ≈7,704 | 11 | ASL Solutions Dog Palace |
| Pet Shampoos | ≈5,291 | 7 | Earthbath |
| Pet Collars | ≈5,201 | 8 | PetSafe |
| Dog Diapers | ≈5,192 | 11 | Paw Inspired |
| Aquarium Filters | ≈3,973 | 14 | Fluval |
| Litter Trays | ≈3,917 | 9 | Whisker |
| Fish Food | ≈3,684 | 17 | Hikari |
| Aquarium Stands | ≈3,519 | 9 | Tucker Murphy |
| Pet Doors | ≈2,777 | 12 | Endura |
| Aquarium Decorations | ≈1,766 | 14 | Penn-Plax |
| Aquarium Lights | ≈1,400 | 13 | Fluval |
| Pet Wipes | ≈1,037 | 9 | Earth Rated |
| Pet Muzzles | ≈1,029 | 6 | Baskerville |
| Pet Id Tags | ≈730 | 7 | GoTags |
| Dog Treadmills | ≈602 | 5 | Dog Trotter USA |
| Aquarium Driftwood | ≈482 | 8 | Zoo Med |
| Invisible Dog Fences | — | 3 | PetSafe |
| Pet Combs | — | 4 | Andis |
| Pet Exercise Pens | — | 1 | Midwest |
| Pet Hair Clippers | — | 4 | Wahl |
| Pet Stairs And Ramps | — | 3 | PetSafe |
| Reptile Habitats | — | 4 | Reptile Kages |
| Small Animal Bedding | — | 3 | Kaytee |
FAQ
Which brands do AI assistants recommend most for pet supplies?
Over the last 30 days the top brands by AI mention share are: Fluval (4.3%), PetSafe (2.6%), Prevue Pet Products (2.1%), Endura (1.5%), A&E Cage Company (1.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about pet supplies?
GEOly estimates ~293,734 AI queries per month in this category across 256 buyer topics, led by “raw dog food”.
Which sources do AI engines cite for pet supplies?
The most-cited domains are: reddit.com, chewy.com, thesprucepets.com, petmd.com, petco.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.