Category AI Visibility Report
Pacifiers AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈6,034
Est. AI queries / month
10
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 10 buyer topics in Pacifiers across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 6,034 AI queries per month.
- Philips leads the AI shelf with 28.2% of brand mentions, followed by MAM (15.5%) and Dr. Brown's (11.5%). The top three hold 55.2% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “pacifiers for preemies” (top keyword “preemies and pacifiers”, ~1,900 searches/mo).
- AI answers lean on healthychildren.org most (19.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Philips | 1,259 | 28.2% |
| 2 | MAM | 693 | 15.5% |
| 3 | Dr. Brown's | 516 | 11.5% |
| 4 | Chicco | 405 | 9.1% |
| 5 | NUK | 284 | 6.4% |
| 6 | Tommee Tippee | 261 | 5.8% |
| 7 | BIBS | 229 | 5.1% |
| 8 | Itzy Ritzy | 124 | 2.8% |
| 9 | WubbaNub | 75 | 1.7% |
| 10 | Frigg | 72 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| pacifiers for preemies | ≈2,221 | preemies and pacifiers | 1,900 |
| orthodontic pacifiers | ≈1,984 | pacifier teeth | 12,100 |
| pacifiers with stuffed animals | ≈1,829 | wubbanub pacifiers | 2,900 |
| custom pacifiers | — | pacifiers custom | 8,100 |
| pacifiers for breastfed newborns | — | ninni co pacifiers | 18,100 |
| best pacifiers | — | pacifier | 90,500 |
| newborn pacifiers | — | infant pacifier | 27,100 |
| teething pacifiers | — | teething pacifier | 3,600 |
| one-piece pacifiers | — | one piece pacifier for newborn | 4,400 |
| pacifiers with clips | — | pacifiers with clips | 14,800 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| healthychildren.org | 151 | 19.6% |
| reddit.com | 114 | 14.8% |
| babylist.com | 95 | 12.4% |
| cpsc.gov | 32 | 4.2% |
| babygearlab.com | 31 | 4% |
| nih.gov | 30 | 3.9% |
| consumerreports.org | 30 | 3.9% |
| philips.com | 29 | 3.8% |
FAQ
Which brands do AI assistants recommend most for pacifiers?
Over the last 30 days the top brands by AI mention share are: Philips (28.2%), MAM (15.5%), Dr. Brown's (11.5%), Chicco (9.1%), NUK (6.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about pacifiers?
GEOly estimates ~6,034 AI queries per month in this category across 10 buyer topics, led by “pacifiers for preemies”.
Which sources do AI engines cite for pacifiers?
The most-cited domains are: healthychildren.org, reddit.com, babylist.com, cpsc.gov, babygearlab.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.