Category AI Visibility Report
Makeup Tools AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈275
Est. AI queries / month
8
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 8 buyer topics in Makeup Tools across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 275 AI queries per month.
- Real Techniques leads the AI shelf with 14.8% of brand mentions, followed by Sigma Beauty (9.7%) and EcoTools (6.2%). The top three hold 30.7% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “makeup blending tools” (top keyword “makeup blending tools”, ~50 searches/mo).
- AI answers lean on allure.com most (28.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Real Techniques | 329 | 14.8% |
| 2 | Sigma Beauty | 216 | 9.7% |
| 3 | EcoTools | 137 | 6.2% |
| 4 | Morphe | 127 | 5.7% |
| 5 | BK Beauty | 118 | 5.3% |
| 6 | Beautyblender | 83 | 3.7% |
| 7 | Bdellium Tools | 72 | 3.2% |
| 8 | TEMPTU | 72 | 3.2% |
| 9 | SEPHORA Collection | 63 | 2.8% |
| 10 | Ulta | 44 | 2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| makeup blending tools | ≈138 | makeup blending tools | 50 |
| special effects makeup tools | ≈137 | sfx makeup tools | 40 |
| makeup tools and brushes | — | makeup tools and brushes | 49,500 |
| makeup tools for beginners | — | what makeup tools do i need | 140 |
| cute makeup tools | — | cute makeup tools | 480 |
| professional makeup tools | — | best professional makeup brushes set | 590 |
| eye makeup tools | — | best eye makeup tools | 260 |
| makeup tools set | — | makeup tools set | 22,200 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 107 | 28.8% |
| reddit.com | 86 | 23.1% |
| ulta.com | 36 | 9.7% |
| vogue.com | 21 | 5.6% |
| makeup.com | 11 | 3% |
| byrdie.com | 11 | 3% |
| feroca.com | 10 | 2.7% |
| mehron.com | 8 | 2.2% |
FAQ
Which brands do AI assistants recommend most for makeup tools?
Over the last 30 days the top brands by AI mention share are: Real Techniques (14.8%), Sigma Beauty (9.7%), EcoTools (6.2%), Morphe (5.7%), BK Beauty (5.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about makeup tools?
GEOly estimates ~275 AI queries per month in this category across 8 buyer topics, led by “makeup blending tools”.
Which sources do AI engines cite for makeup tools?
The most-cited domains are: allure.com, reddit.com, ulta.com, vogue.com, makeup.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.