Category AI Visibility Report
Lip Serum AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈1,053
Est. AI queries / month
6
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 6 buyer topics in Lip Serum across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 1,053 AI queries per month.
- Bubble TALK BACK leads the AI shelf with 7.2% of brand mentions, followed by LANEIGE (6.7%) and Tatcha (6.1%). The top three hold 20% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Hydrating lip serum” (top keyword “hydrating lip serum”, ~1,000 searches/mo).
- AI answers lean on reddit.com most (20.9% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Bubble TALK BACK | 156 | 7.2% |
| 2 | LANEIGE | 145 | 6.7% |
| 3 | Tatcha | 133 | 6.1% |
| 4 | BUXOM | 122 | 5.6% |
| 5 | RoC | 115 | 5.3% |
| 6 | The Ordinary | 115 | 5.3% |
| 7 | Ole Henriksen | 65 | 3% |
| 8 | Versed | 59 | 2.7% |
| 9 | MAED Reset | 56 | 2.6% |
| 10 | SEPHORA Collection | 43 | 2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Hydrating lip serum | ≈541 | hydrating lip serum | 1,000 |
| Exfoliating lip serum | ≈512 | the ordinary exfoliating lip serum | 320 |
| Lip serum for pink lips | — | lip serum for pink lips | 390 |
| Tinted lip serum | — | laneige glaze craze tinted lip serum | 1,600 |
| Hyaluronic acid lip serum | — | hyaluronic acid lip serum | 1,600 |
| Plumping lip serum | — | plump lip serum | 1,300 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 56 | 20.9% |
| nbcnews.com | 54 | 20.1% |
| allure.com | 40 | 14.9% |
| ulta.com | 29 | 10.8% |
| aad.org | 21 | 7.8% |
| theordinary.com | 17 | 6.3% |
| nih.gov | 14 | 5.2% |
| laneige.com | 13 | 4.9% |
FAQ
Which brands do AI assistants recommend most for lip serum?
Over the last 30 days the top brands by AI mention share are: Bubble TALK BACK (7.2%), LANEIGE (6.7%), Tatcha (6.1%), BUXOM (5.6%), RoC (5.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about lip serum?
GEOly estimates ~1,053 AI queries per month in this category across 6 buyer topics, led by “Hydrating lip serum”.
Which sources do AI engines cite for lip serum?
The most-cited domains are: reddit.com, nbcnews.com, allure.com, ulta.com, aad.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.