Category AI Visibility Report
Lip Liner AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈4,162
Est. AI queries / month
27
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 27 buyer topics in Lip Liner across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 4,162 AI queries per month.
- NYX leads the AI shelf with 16% of brand mentions, followed by Maybelline (6.3%) and MAC (6%). The top three hold 28.3% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Red lip liner” (top keyword “lip liner red”, ~1,300 searches/mo).
- AI answers lean on reddit.com most (29.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | NYX | 1,574 | 16% |
| 2 | Maybelline | 619 | 6.3% |
| 3 | MAC | 593 | 6% |
| 4 | Charlotte Tilbury | 559 | 5.7% |
| 5 | MAKE UP FOR EVER | 463 | 4.7% |
| 6 | Urban Decay | 421 | 4.3% |
| 7 | Pat McGrath | 373 | 3.8% |
| 8 | Sacheu | 347 | 3.5% |
| 9 | Revlon | 337 | 3.4% |
| 10 | Rare Beauty | 272 | 2.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Red lip liner | ≈1,414 | lip liner red | 1,300 |
| Lip liner set | ≈1,387 | lip liner set | 1,900 |
| Liquid lip liner | ≈1,361 | liquid lip liner | 1,600 |
| Lip liner with lipstick | — | lip kits | 12,100 |
| Vegan lip liner | — | vegan lip liner | 5,400 |
| Brown lip liner | — | brown lip liner | 6,600 |
| Long-lasting lip liner | — | long lasting lip liner | 9,900 |
| Lip liner application guide | — | how to.apply lip liner | 2,400 |
| Lip liner stain | — | lip liner stain | 9,900 |
| Lip liner at Sephora | — | sephora lip liner | 5,400 |
| Tattoo lip liner | — | tattoo lip liner | 1,900 |
| Nude lip liner | — | nude lip liner | 1,900 |
| Black lip liner | — | blk lip liner | 3,600 |
| lip liner for a natural look | — | natural nyx lip liner | 1,900 |
| Creamy lip liner | — | creamy lip liner | 8,100 |
| Lip liner pencil | — | lip pencil liner | 49,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 454 | 29.4% |
| allure.com | 284 | 18.4% |
| goodhousekeeping.com | 208 | 13.5% |
| ulta.com | 95 | 6.1% |
| sephora.com | 83 | 5.4% |
| whowhatwear.com | 76 | 4.9% |
| lorealparisusa.com | 45 | 2.9% |
| vogue.com | 40 | 2.6% |
FAQ
Which brands do AI assistants recommend most for lip liner?
Over the last 30 days the top brands by AI mention share are: NYX (16%), Maybelline (6.3%), MAC (6%), Charlotte Tilbury (5.7%), MAKE UP FOR EVER (4.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about lip liner?
GEOly estimates ~4,162 AI queries per month in this category across 27 buyer topics, led by “Red lip liner”.
Which sources do AI engines cite for lip liner?
The most-cited domains are: reddit.com, allure.com, goodhousekeeping.com, ulta.com, sephora.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.