Category AI Visibility Report
Laundry Detergents AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈14,863
Est. AI queries / month
20
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 20 buyer topics in Laundry Detergents across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 14,863 AI queries per month.
- Tide leads the AI shelf with 23.1% of brand mentions, followed by Seventh Generation (10.4%) and Persil (10.3%). The top three hold 43.8% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “cold water laundry detergents” (top keyword “cold water detergent”, ~2,400 searches/mo).
- AI answers lean on consumerreports.org most (26.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Tide | 2,294 | 23.1% |
| 2 | Seventh Generation | 1,032 | 10.4% |
| 3 | Persil | 1,024 | 10.3% |
| 4 | All | 852 | 8.6% |
| 5 | ECOS | 707 | 7.1% |
| 6 | Arm & Hammer | 468 | 4.7% |
| 7 | Molly's Suds | 390 | 3.9% |
| 8 | Woolite | 275 | 2.8% |
| 9 | Kirkland | 247 | 2.5% |
| 10 | Dirty Labs | 185 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| cold water laundry detergents | ≈3,059 | cold water detergent | 2,400 |
| travel laundry detergents | ≈3,044 | travel laundry detergent | 2,900 |
| laundry detergents with enzymes | ≈3,035 | laundry detergents enzymes | 8,100 |
| septic-safe laundry detergents | ≈2,923 | septic safe laundry detergents | 2,400 |
| cloth diaper safe laundry detergents | ≈2,802 | cloth diaper safe detergent | 1,300 |
| laundry detergents for dark clothes | — | detergent for dark clothes | 3,600 |
| fragrance-free laundry detergents | — | fragrance free laundry detergents | 12,100 |
| liquid laundry detergents | — | liquid laundry detergents | 27,100 |
| concentrated laundry detergents | — | concentrated laundry detergents | 6,600 |
| laundry detergents pods | — | laundry detergents pods | 5,400 |
| hand wash laundry detergents | — | hand wash detergent | 2,900 |
| hypoallergenic laundry detergents | — | hypoallergenic laundry detergents | 74,000 |
| laundry detergents for white clothes | — | detergent for white clothes | 3,600 |
| best laundry detergents | — | detergents laundry | 110,000 |
| pet-safe laundry detergents | — | pet safe detergent for dog beds | 5,400 |
| powder laundry detergents | — | powder laundry detergents | 9,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| consumerreports.org | 365 | 26.4% |
| reddit.com | 238 | 17.2% |
| goodhousekeeping.com | 132 | 9.5% |
| tide.com | 78 | 5.6% |
| southernliving.com | 75 | 5.4% |
| thespruce.com | 47 | 3.4% |
| persillaundry.com | 41 | 3% |
| seventhgeneration.com | 32 | 2.3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for laundry detergents?
Over the last 30 days the top brands by AI mention share are: Tide (23.1%), Seventh Generation (10.4%), Persil (10.3%), All (8.6%), ECOS (7.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about laundry detergents?
GEOly estimates ~14,863 AI queries per month in this category across 20 buyer topics, led by “cold water laundry detergents”.
Which sources do AI engines cite for laundry detergents?
The most-cited domains are: consumerreports.org, reddit.com, goodhousekeeping.com, tide.com, southernliving.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.