Category AI Visibility Report
Keratin Treatments AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,045
Est. AI queries / month
7
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 7 buyer topics in Keratin Treatments across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,045 AI queries per month.
- Cezanne leads the AI shelf with 19.9% of brand mentions, followed by Keratin Complex (16.3%) and Brazilian Blowout (11.3%). The top three hold 47.5% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “best keratin treatments” (top keyword “best keratin treatment”, ~1,300 searches/mo).
- AI answers lean on allure.com most (17.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Cezanne | 398 | 19.9% |
| 2 | Keratin Complex | 325 | 16.3% |
| 3 | Brazilian Blowout | 226 | 11.3% |
| 4 | GK Hair | 188 | 9.4% |
| 5 | Kativa | 139 | 7% |
| 6 | Answer | 77 | 3.9% |
| 7 | Goldwell | 69 | 3.5% |
| 8 | Kerasilk | 46 | 2.3% |
| 9 | Ion | 45 | 2.3% |
| 10 | Trissola Solo | 40 | 2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| best keratin treatments | ≈1,257 | best keratin treatment | 1,300 |
| formaldehyde-free keratin treatments | ≈788 | formaldehyde-free keratin treatments | 6,600 |
| keratin straightening treatments | — | keratin straightening treatment | 5,400 |
| keratin treatments for curly hair | — | keratin treatments curly hair | 5,400 |
| at-home keratin treatments | — | keratin treatment at home | 3,600 |
| keratin treatments for black hair | — | keratin treatments for black hair | 1,300 |
| professional keratin treatments | — | keratin treatments near me | 18,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 94 | 17.6% |
| reddit.com | 72 | 13.5% |
| fda.gov | 64 | 12% |
| cezanne-hair.com | 53 | 9.9% |
| healthline.com | 39 | 7.3% |
| clevelandclinic.org | 37 | 6.9% |
| marieclaire.com | 24 | 4.5% |
| byrdie.com | 20 | 3.7% |
Related category reports
FAQ
Which brands do AI assistants recommend most for keratin treatments?
Over the last 30 days the top brands by AI mention share are: Cezanne (19.9%), Keratin Complex (16.3%), Brazilian Blowout (11.3%), GK Hair (9.4%), Kativa (7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about keratin treatments?
GEOly estimates ~2,045 AI queries per month in this category across 7 buyer topics, led by “best keratin treatments”.
Which sources do AI engines cite for keratin treatments?
The most-cited domains are: allure.com, reddit.com, fda.gov, cezanne-hair.com, healthline.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.