Category AI Visibility Report
Insect Repellents AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈33,000
Est. AI queries / month
20
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 20 buyer topics in Insect Repellents across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 33,000 AI queries per month.
- Repel leads the AI shelf with 20.8% of brand mentions, followed by Sawyer (19.9%) and Natrapel (6.9%). The top three hold 47.6% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “insect repellents for skin” (top keyword “natural insect repellents for skin”, ~5,400 searches/mo).
- AI answers lean on cdc.gov most (30.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Repel | 1,306 | 20.8% |
| 2 | Sawyer | 1,253 | 19.9% |
| 3 | Natrapel | 432 | 6.9% |
| 4 | Thermacell | 314 | 5% |
| 5 | OFF! | 273 | 4.3% |
| 6 | Cutter | 237 | 3.8% |
| 7 | Murphy's Naturals | 212 | 3.4% |
| 8 | Zevo | 158 | 2.5% |
| 9 | Wondercide | 141 | 2.2% |
| 10 | Insect Shield | 130 | 2.1% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| insect repellents for skin | ≈8,420 | natural insect repellents for skin | 5,400 |
| insect repellents for infants | ≈7,607 | insect repellents for infants | 9,900 |
| electronic insect repellents | ≈7,198 | mosquito magnet | 8,100 |
| insect repellents for clothes | ≈6,553 | insect shield | 3,600 |
| pet-safe insect repellents | ≈3,222 | insect repellents for dogs | 14,800 |
| insect repellents for mosquitoes | — | mosquito repellent | 165,000 |
| insect repellents for ticks | — | insect repellent for ticks | 110,000 |
| best insect repellents | — | bug spray | 40,500 |
| insect repellents for fleas | — | sand flea bug spray | 18,100 |
| insect repellents for flies and gnats | — | fly repellent | 18,100 |
| insect repellents for flies | — | insect repellent for horse flies | 18,100 |
| indoor insect repellents | — | mosquito coil | 6,600 |
| insect repellents for horse flies | — | insect repellent for horse flies | 18,100 |
| EPA registered insect repellents | — | epa registered insect repellents | 27,100 |
| insect repellents for yards | — | mosquito repellent for yard | 33,100 |
| natural insect repellents | — | natural mosquito repellent | 60,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| cdc.gov | 807 | 30.4% |
| epa.gov | 775 | 29.2% |
| consumerreports.org | 276 | 10.4% |
| reddit.com | 204 | 7.7% |
| nih.gov | 115 | 4.3% |
| sawyer.com | 71 | 2.7% |
| healthychildren.org | 43 | 1.6% |
| bobvila.com | 40 | 1.5% |
Related category reports
FAQ
Which brands do AI assistants recommend most for insect repellents?
Over the last 30 days the top brands by AI mention share are: Repel (20.8%), Sawyer (19.9%), Natrapel (6.9%), Thermacell (5%), OFF! (4.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about insect repellents?
GEOly estimates ~33,000 AI queries per month in this category across 20 buyer topics, led by “insect repellents for skin”.
Which sources do AI engines cite for insect repellents?
The most-cited domains are: cdc.gov, epa.gov, consumerreports.org, reddit.com, nih.gov. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.