Category AI Visibility Report
Grouts AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈7,770
Est. AI queries / month
7
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 7 buyer topics in Grouts across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 7,770 AI queries per month.
- Mapei leads the AI shelf with 34.9% of brand mentions, followed by LATICRETE (27.9%) and Custom Building Products (10.2%). The top three hold 73% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Polyurethane and polyurea grouts” (top keyword “polyurea grout”, ~5,400 searches/mo).
- AI answers lean on laticrete.com most (25.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Mapei | 850 | 34.9% |
| 2 | LATICRETE | 680 | 27.9% |
| 3 | Custom Building Products | 249 | 10.2% |
| 4 | Sika | 156 | 6.4% |
| 5 | Litokol Starlike | 77 | 3.2% |
| 6 | Polyblend | 56 | 2.3% |
| 7 | Ardex | 52 | 2.1% |
| 8 | Power Adhesives | 45 | 1.8% |
| 9 | SpectraLOCK | 44 | 1.8% |
| 10 | Bostik Roll-Cote | 43 | 1.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Polyurethane and polyurea grouts | ≈4,040 | polyurea grout | 5,400 |
| Cement-based grouts | ≈3,730 | prism grout | 3,600 |
| Unsanded grouts | — | unsanded grout vs sanded grout | 6,600 |
| Epoxy grouts | — | epoxy grout | 18,100 |
| Tile grouts | — | tile grout | 9,900 |
| Sanded grouts | — | sanded vs unsanded grout | 6,600 |
| Grouts for showers | — | epoxy grout for shower | 8,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| laticrete.com | 141 | 25.6% |
| reddit.com | 113 | 20.5% |
| mapei.com | 77 | 14% |
| mapeihome.com | 43 | 7.8% |
| sika.com | 41 | 7.4% |
| homedepot.com | 33 | 6% |
| lowes.com | 23 | 4.2% |
| thisoldhouse.com | 21 | 3.8% |
Related category reports
FAQ
Which brands do AI assistants recommend most for grouts?
Over the last 30 days the top brands by AI mention share are: Mapei (34.9%), LATICRETE (27.9%), Custom Building Products (10.2%), Sika (6.4%), Litokol Starlike (3.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about grouts?
GEOly estimates ~7,770 AI queries per month in this category across 7 buyer topics, led by “Polyurethane and polyurea grouts”.
Which sources do AI engines cite for grouts?
The most-cited domains are: laticrete.com, reddit.com, mapei.com, mapeihome.com, sika.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.