Category AI Visibility Report
Glitter AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈13,235
Est. AI queries / month
6
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 6 buyer topics in Glitter across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 13,235 AI queries per month.
- NYX leads the AI shelf with 8.2% of brand mentions, followed by ColourPop (6.6%) and Eva NYC Mane Magic (4.1%). The top three hold 18.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “biodegradable glitter” (top keyword “biodegradable glitter”, ~3,600 searches/mo).
- AI answers lean on reddit.com most (20.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | NYX | 145 | 8.2% |
| 2 | ColourPop | 118 | 6.6% |
| 3 | Eva NYC Mane Magic | 72 | 4.1% |
| 4 | Bioglitter | 72 | 4.1% |
| 5 | Bakell | 53 | 3% |
| 6 | L.A. Girl | 42 | 2.4% |
| 7 | HALF Magic | 41 | 2.3% |
| 8 | Amerikan Body Art | 41 | 2.3% |
| 9 | Natural Earth Paint | 39 | 2.2% |
| 10 | Hally Shade Stix | 38 | 2.1% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| biodegradable glitter | ≈6,770 | biodegradable glitter | 3,600 |
| hair glitter | ≈6,465 | hair glitter | 8,100 |
| body glitter | — | body with glitter | 14,800 |
| nail glitter | — | glitter for nail polish | 14,800 |
| glitter for tattoos | — | glitter for glitter tattoos | 22,200 |
| edible glitter | — | edible glitter | 22,200 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 63 | 20.3% |
| allure.com | 49 | 15.8% |
| ulta.com | 32 | 10.3% |
| fda.gov | 29 | 9.4% |
| target.com | 25 | 8.1% |
| lusterdust.com | 19 | 6.1% |
| bakell.com | 16 | 5.2% |
| americanglitter.com | 10 | 3.2% |
Related category reports
FAQ
Which brands do AI assistants recommend most for glitter?
Over the last 30 days the top brands by AI mention share are: NYX (8.2%), ColourPop (6.6%), Eva NYC Mane Magic (4.1%), Bioglitter (4.1%), Bakell (3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about glitter?
GEOly estimates ~13,235 AI queries per month in this category across 6 buyer topics, led by “biodegradable glitter”.
Which sources do AI engines cite for glitter?
The most-cited domains are: reddit.com, allure.com, ulta.com, fda.gov, target.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.