Category AI Visibility Report
Gemstones AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈31,648
Est. AI queries / month
24
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 24 buyer topics in Gemstones across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 31,648 AI queries per month.
- Brilliant Earth leads the AI shelf with 9.2% of brand mentions, followed by Brilliance (5%) and Gem Stone King (4%). The top three hold 18.2% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “garnet gemstones” (top keyword “gemstones garnet”, ~9,900 searches/mo).
- AI answers lean on gia.edu most (59.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Brilliant Earth | 98 | 9.2% |
| 2 | Brilliance | 54 | 5% |
| 3 | Gem Stone King | 43 | 4% |
| 4 | Peora Jewelry | 35 | 3.3% |
| 5 | Eden Garden Jewelry | 20 | 1.9% |
| 6 | Quince | 19 | 1.8% |
| 7 | Crystals.com | 19 | 1.8% |
| 8 | Intrinsic Trading | 18 | 1.7% |
| 9 | Tiny Rituals | 18 | 1.7% |
| 10 | Linjer | 16 | 1.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| garnet gemstones | ≈6,865 | gemstones garnet | 9,900 |
| spinel gemstones | ≈6,657 | gemstones spinel | 9,900 |
| onyx gemstones | ≈5,931 | gemstones onyx | 6,600 |
| lapis lazuli gemstones | ≈5,840 | gemstones lapis lazuli | 6,600 |
| diamond gemstones | ≈4,351 | gemstones diamond | 8,100 |
| rare gemstones | ≈2,004 | gemstones by rarity | 18,100 |
| topaz gemstones | — | topaz gemstones | 22,200 |
| jasper gemstones | — | jasper gemstone | 6,600 |
| healing gemstones | — | healing gemstones | 8,100 |
| carnelian gemstones | — | gemstones carnelian | 27,100 |
| citrine gemstones | — | gemstones citrine | 12,100 |
| malachite gemstones | — | gemstones malachite | 14,800 |
| jade gemstones | — | jade gemstones | 6,600 |
| alexandrite gemstones | — | gemstones alexandrite | 33,100 |
| opal gemstones | — | opal gemstone | 9,900 |
| uncut gemstones | — | uncut gemstones | 201,000 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| gia.edu | 921 | 59.8% |
| reddit.com | 171 | 11.1% |
| oathjewelry.com | 44 | 2.9% |
| geology.com | 24 | 1.6% |
| americangemsociety.org | 23 | 1.5% |
| crystals.eu | 22 | 1.4% |
| azeera.com | 14 | 0.9% |
| usajewels.com | 13 | 0.8% |
Related category reports
FAQ
Which brands do AI assistants recommend most for gemstones?
Over the last 30 days the top brands by AI mention share are: Brilliant Earth (9.2%), Brilliance (5%), Gem Stone King (4%), Peora Jewelry (3.3%), Eden Garden Jewelry (1.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about gemstones?
GEOly estimates ~31,648 AI queries per month in this category across 24 buyer topics, led by “garnet gemstones”.
Which sources do AI engines cite for gemstones?
The most-cited domains are: gia.edu, reddit.com, oathjewelry.com, geology.com, americangemsociety.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.