Category AI Visibility Report
Football Helmets AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈4,551
Est. AI queries / month
9
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 9 buyer topics in Football Helmets across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 4,551 AI queries per month.
- Schutt leads the AI shelf with 28.7% of brand mentions, followed by Riddell (26.5%) and VICIS (20.6%). The top three hold 75.8% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Flag football helmets” (top keyword “flag football helmets”, ~2,400 searches/mo).
- AI answers lean on vt.edu most (20.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Schutt | 1,062 | 28.7% |
| 2 | Riddell | 979 | 26.5% |
| 3 | VICIS | 761 | 20.6% |
| 4 | LIGHT Helmets | 229 | 6.2% |
| 5 | GameBreaker | 135 | 3.6% |
| 6 | Xenith | 110 | 3% |
| 7 | Champro | 79 | 2.1% |
| 8 | Guardian Cap | 75 | 2% |
| 9 | Oakley | 44 | 1.2% |
| 10 | Guardian Bikes | 37 | 1% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Flag football helmets | ≈2,332 | flag football helmets | 2,400 |
| Adult football helmets | ≈2,219 | adult football helmet | 1,600 |
| Cheap football helmets | — | cheap football helmets | 2,400 |
| Lightweight football helmets | — | light football helmet | 2,900 |
| Football helmets with visors | — | football helmets and visors | 3,600 |
| Padded football helmets | — | bucket helmets football | 12,100 |
| Custom football helmets | — | football nfl helmets | 12,100 |
| Concussion football helmets | — | nfl concussion helmet | 6,600 |
| Youth football helmets | — | youth football helmets | 14,800 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| vt.edu | 126 | 20.1% |
| nfl.com | 87 | 13.9% |
| reddit.com | 76 | 12.1% |
| sportsunlimitedinc.com | 33 | 5.3% |
| certorsports.com | 31 | 5% |
| gorgias.help | 28 | 4.5% |
| guardiansports.com | 25 | 4% |
| riddell.com | 24 | 3.8% |
Related category reports
FAQ
Which brands do AI assistants recommend most for football helmets?
Over the last 30 days the top brands by AI mention share are: Schutt (28.7%), Riddell (26.5%), VICIS (20.6%), LIGHT Helmets (6.2%), GameBreaker (3.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about football helmets?
GEOly estimates ~4,551 AI queries per month in this category across 9 buyer topics, led by “Flag football helmets”.
Which sources do AI engines cite for football helmets?
The most-cited domains are: vt.edu, nfl.com, reddit.com, sportsunlimitedinc.com, certorsports.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.