Category AI Visibility Report
Face Powder AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,139
Est. AI queries / month
15
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 15 buyer topics in Face Powder across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,139 AI queries per month.
- Laura Mercier leads the AI shelf with 14.7% of brand mentions, followed by Hourglass Cosmetics (9%) and bareMinerals (6.1%). The top three hold 29.8% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “White face powder” (top keyword “white powder for face”, ~720 searches/mo).
- AI answers lean on allure.com most (29% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Laura Mercier | 848 | 14.7% |
| 2 | Hourglass Cosmetics | 523 | 9% |
| 3 | bareMinerals | 351 | 6.1% |
| 4 | Maybelline | 324 | 5.6% |
| 5 | NARS | 233 | 4% |
| 6 | MAC | 191 | 3.3% |
| 7 | Fenty Beauty | 185 | 3.2% |
| 8 | Charlotte Tilbury | 170 | 2.9% |
| 9 | Milk Makeup | 165 | 2.9% |
| 10 | L'Oréal | 150 | 2.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| White face powder | ≈541 | white powder for face | 720 |
| Face powder for baking | ≈540 | powder for face baking | 390 |
| Face powder for dry skin | ≈530 | best face powder dry skin | 480 |
| Shimmer face powder | ≈528 | shimmer powder for face | 260 |
| Drugstore face powder | — | best face powder from drugstore | 1,300 |
| Face powder with SPF | — | face powder sunblock | 2,900 |
| Face powder for mature skin | — | best face powder for mature skin | 1,600 |
| Pressed face powder | — | pressed face powder | 9,900 |
| Face powder for oily skin | — | best powder for oily face | 880 |
| Translucent face powder | — | translucent setting powder | 8,100 |
| Loose face powder | — | loose powder for face | 2,400 |
| Foundation face powder | — | mineral foundation powder | 4,400 |
| Setting face powder | — | huda beauty powder | 33,100 |
| Compact face powder | — | compact for face powder | 720 |
| Talc-free face powder | — | face powder talc free | 1,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 242 | 29% |
| reddit.com | 165 | 19.8% |
| marieclaire.com | 96 | 11.5% |
| glamour.com | 79 | 9.5% |
| lorealparisusa.com | 28 | 3.4% |
| lauramercier.com | 19 | 2.3% |
| temptalia.com | 19 | 2.3% |
| whowhatwear.com | 17 | 2% |
FAQ
Which brands do AI assistants recommend most for face powder?
Over the last 30 days the top brands by AI mention share are: Laura Mercier (14.7%), Hourglass Cosmetics (9%), bareMinerals (6.1%), Maybelline (5.6%), NARS (4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about face powder?
GEOly estimates ~2,139 AI queries per month in this category across 15 buyer topics, led by “White face powder”.
Which sources do AI engines cite for face powder?
The most-cited domains are: allure.com, reddit.com, marieclaire.com, glamour.com, lorealparisusa.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.