Category AI Visibility Report
Eyeliner AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈19,458
Est. AI queries / month
34
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 34 buyer topics in Eyeliner across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 19,458 AI queries per month.
- NYX leads the AI shelf with 11.1% of brand mentions, followed by Stila (8.8%) and Maybelline (8.6%). The top three hold 28.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Black eyeliner” (top keyword “blk eyeliner”, ~5,400 searches/mo).
- AI answers lean on allure.com most (31.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | NYX | 1,239 | 11.1% |
| 2 | Stila | 979 | 8.8% |
| 3 | Maybelline | 956 | 8.6% |
| 4 | Urban Decay | 842 | 7.6% |
| 5 | Clinique | 578 | 5.2% |
| 6 | Revlon | 402 | 3.6% |
| 7 | Rare Beauty | 380 | 3.4% |
| 8 | MAC | 373 | 3.4% |
| 9 | Lancôme | 352 | 3.2% |
| 10 | ILIA | 315 | 2.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Black eyeliner | ≈5,259 | blk eyeliner | 5,400 |
| Eyeliner for oval eyes | ≈4,818 | eyeliner for oval eyes | 6,600 |
| Red eyeliner | ≈4,815 | red eyeliner | 4,400 |
| Puppy eyeliner | ≈4,566 | puppy eyeliner | 5,400 |
| Cat eye eyeliner | — | eyeliner for cat eye | 4,400 |
| Eyeliner primer | — | eyeliner primer | 3,600 |
| Pencil eyeliner | — | eyeliner pencil | 14,800 |
| Winged eyeliner | — | wings eyeliner | 9,900 |
| Eyeliner for waterline | — | waterline eyeliner | 8,100 |
| Eyeliner for older women | — | best eyeliner for older women | 4,400 |
| NYX eyeliner | — | nyx eyeliner | 12,100 |
| Waterline eyeliner | — | waterline eyeliner | 8,100 |
| Sephora eyeliner | — | sephora eyeliner | 3,600 |
| Eyeliner for cat eye | — | puppy eyeliner | 5,400 |
| Waterproof eyeliner | — | waterproof eyeliner | 22,200 |
| Hypoallergenic eyeliner | — | hypoallergenic eyeliner | 3,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 793 | 31.2% |
| reddit.com | 621 | 24.4% |
| marieclaire.com | 230 | 9.1% |
| whowhatwear.com | 139 | 5.5% |
| vogue.com | 104 | 4.1% |
| lorealparisusa.com | 103 | 4.1% |
| sephora.com | 78 | 3.1% |
| maybelline.com | 59 | 2.3% |
FAQ
Which brands do AI assistants recommend most for eyeliner?
Over the last 30 days the top brands by AI mention share are: NYX (11.1%), Stila (8.8%), Maybelline (8.6%), Urban Decay (7.6%), Clinique (5.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about eyeliner?
GEOly estimates ~19,458 AI queries per month in this category across 34 buyer topics, led by “Black eyeliner”.
Which sources do AI engines cite for eyeliner?
The most-cited domains are: allure.com, reddit.com, marieclaire.com, whowhatwear.com, vogue.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.