Category AI Visibility Report
Eyebrow Pencils AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈873
Est. AI queries / month
17
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 17 buyer topics in Eyebrow Pencils across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 873 AI queries per month.
- Benefit leads the AI shelf with 17% of brand mentions, followed by NYX (16.9%) and Anastasia Beverly Hills (16.7%). The top three hold 50.6% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Eyebrow pencils for beginners” (top keyword “eyebrow pencils for beginners”, ~1,300 searches/mo).
- AI answers lean on allure.com most (33.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Benefit | 820 | 17% |
| 2 | NYX | 818 | 16.9% |
| 3 | Anastasia Beverly Hills | 809 | 16.7% |
| 4 | Maybelline | 351 | 7.3% |
| 5 | Rare Beauty | 221 | 4.6% |
| 6 | Revlon | 188 | 3.9% |
| 7 | L'Oréal | 176 | 3.6% |
| 8 | L'Oréal Paris | 86 | 1.8% |
| 9 | Bobbi Brown | 83 | 1.7% |
| 10 | MAKE UP FOR EVER | 74 | 1.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Eyebrow pencils for beginners | ≈753 | eyebrow pencils for beginners | 1,300 |
| Eyebrow pencils with brush | ≈120 | eyebrow pencils with brush | 10 |
| Eyeliner pencil eyebrow pencils | — | — | — |
| Eyebrow powder eyebrow pencils | — | eyebrow powder | 5,400 |
| Microblading eyebrow pencils | — | l'oreal faux brow pen | 6,600 |
| Eyebrow pencils for no or sparse eyebrows | — | best eyebrow pencils for no eyebrows | 720 |
| Eyebrow serum eyebrow pencils | — | — | — |
| Eyebrow mascara eyebrow pencils | — | eyebrow mascara | 3,600 |
| Eyebrow dye kit eyebrow pencils | — | — | — |
| Gray eyebrow pencils | — | gray eyebrow pencils | 1,600 |
| Eyebrow pencils for red hair | — | eyebrow pencils for red hair | 390 |
| Eyebrow lamination kit eyebrow pencils | — | — | — |
| Eyebrow pencils for gray hair | — | gray eyebrow pencils | 1,600 |
| Eyebrow pencils for blonde hair | — | eyebrow pencils for blonde hair | 1,300 |
| Brow gel eyebrow pencils | — | eyebrow gel | 27,100 |
| Drugstore eyebrow pencils | — | best drugstore eyebrow pencil | 2,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 309 | 33.1% |
| reddit.com | 308 | 33% |
| ulta.com | 34 | 3.6% |
| nyxcosmetics.com | 31 | 3.3% |
| today.com | 27 | 2.9% |
| glamour.com | 24 | 2.6% |
| maybelline.com | 23 | 2.5% |
| lorealparisusa.com | 23 | 2.5% |
FAQ
Which brands do AI assistants recommend most for eyebrow pencils?
Over the last 30 days the top brands by AI mention share are: Benefit (17%), NYX (16.9%), Anastasia Beverly Hills (16.7%), Maybelline (7.3%), Rare Beauty (4.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about eyebrow pencils?
GEOly estimates ~873 AI queries per month in this category across 17 buyer topics, led by “Eyebrow pencils for beginners”.
Which sources do AI engines cite for eyebrow pencils?
The most-cited domains are: allure.com, reddit.com, ulta.com, nyxcosmetics.com, today.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.