Category AI Visibility Report
Eye Makeup AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈25,744
Est. AI queries / month
19
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 19 buyer topics in Eye Makeup across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 25,744 AI queries per month.
- Urban Decay leads the AI shelf with 9% of brand mentions, followed by ColourPop (6.7%) and NYX (6.5%). The top three hold 22.2% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “eye makeup stick” (top keyword “eye makeup sticks”, ~9,900 searches/mo).
- AI answers lean on allure.com most (24.2% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Urban Decay | 501 | 9% |
| 2 | ColourPop | 375 | 6.7% |
| 3 | NYX | 361 | 6.5% |
| 4 | Maybelline | 338 | 6.1% |
| 5 | Laura Mercier | 238 | 4.3% |
| 6 | Bobbi Brown | 232 | 4.2% |
| 7 | MAC | 189 | 3.4% |
| 8 | NARS | 157 | 2.8% |
| 9 | Natasha Denona | 157 | 2.8% |
| 10 | ILIA | 152 | 2.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| eye makeup stick | ≈6,170 | eye makeup sticks | 9,900 |
| eye makeup for doe eyes | ≈5,163 | eye makeup for doe eyes | 2,900 |
| cream eye makeup | ≈5,090 | cream eye makeup | 5,400 |
| eye makeup tutorials | ≈5,072 | how to apply makeup eye | 6,600 |
| black eye makeup | ≈4,249 | eye makeup for black eyes | 2,900 |
| colorful eye makeup | — | eye makeup blue | 5,400 |
| eye makeup for blue eyes | — | eye makeup color for blue eyes | 5,400 |
| skeleton eye makeup | — | skeleton makeup | 27,100 |
| eye makeup palette | — | good eye makeup palette | 6,600 |
| eye makeup for hooded eyes | — | eye makeup for hooded lids | 14,800 |
| glitter eye makeup | — | eye makeup glitter | 5,400 |
| smokey eye makeup | — | smoking eye makeup | 14,800 |
| cat eye makeup | — | eye makeup cat eye | 8,100 |
| eye makeup primer | — | eye primer makeup | 22,200 |
| eye makeup for brown eyes | — | brown eye makeup colors | 4,400 |
| eye makeup for green eyes | — | good eye makeup for green eyes | 3,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 294 | 24.2% |
| reddit.com | 191 | 15.7% |
| lorealparisusa.com | 168 | 13.8% |
| vogue.com | 143 | 11.8% |
| marieclaire.com | 97 | 8% |
| whowhatwear.com | 48 | 4% |
| harpersbazaar.com | 46 | 3.8% |
| ulta.com | 40 | 3.3% |
FAQ
Which brands do AI assistants recommend most for eye makeup?
Over the last 30 days the top brands by AI mention share are: Urban Decay (9%), ColourPop (6.7%), NYX (6.5%), Maybelline (6.1%), Laura Mercier (4.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about eye makeup?
GEOly estimates ~25,744 AI queries per month in this category across 19 buyer topics, led by “eye makeup stick”.
Which sources do AI engines cite for eye makeup?
The most-cited domains are: allure.com, reddit.com, lorealparisusa.com, vogue.com, marieclaire.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.