Category AI Visibility Report
Dog Mats AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈4,525
Est. AI queries / month
10
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 10 buyer topics in Dog Mats across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 4,525 AI queries per month.
- K&H leads the AI shelf with 8.3% of brand mentions, followed by Frisco (4.6%) and K9 Ballistics (4.1%). The top three hold 17% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Heated Dog Mats” (top keyword “dog heated mats”, ~880 searches/mo).
- AI answers lean on chewy.com most (29.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | K&H | 304 | 8.3% |
| 2 | Frisco | 170 | 4.6% |
| 3 | K9 Ballistics | 151 | 4.1% |
| 4 | Pet Parents | 123 | 3.4% |
| 5 | Drymate | 109 | 3% |
| 6 | The Green Pet Shop | 108 | 3% |
| 7 | Paw5 | 102 | 2.8% |
| 8 | SodaPup | 99 | 2.7% |
| 9 | 4Knines | 90 | 2.5% |
| 10 | Bedsure | 84 | 2.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Heated Dog Mats | ≈1,573 | dog heated mats | 880 |
| Dog Mats for Muddy Paws | ≈1,494 | dog muddy mats | 880 |
| Dog Travel Mats | ≈1,458 | dog mats for cars | 720 |
| Dog Mats for Crates and Kennels | — | dog crate | 135,000 |
| Cooling Dog Mats | — | dog cooling mat | 49,500 |
| Dog Mats for Food and Water | — | mats for dog food | 3,600 |
| Waterproof Dog Mats | — | dog mats waterproof | 1,000 |
| Dog Lick Mats | — | dog lick mats | 8,100 |
| Snuffle Dog Mats | — | snuffle mats dog | 5,400 |
| Dog Training Mats | — | puppy pads | 27,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| chewy.com | 174 | 29.3% |
| reddit.com | 164 | 27.6% |
| whole-dog-journal.com | 31 | 5.2% |
| caninejournal.com | 29 | 4.9% |
| dogster.com | 24 | 4% |
| petscored.com | 24 | 4% |
| akc.org | 17 | 2.9% |
| walmart.com | 15 | 2.5% |
FAQ
Which brands do AI assistants recommend most for dog mats?
Over the last 30 days the top brands by AI mention share are: K&H (8.3%), Frisco (4.6%), K9 Ballistics (4.1%), Pet Parents (3.4%), Drymate (3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about dog mats?
GEOly estimates ~4,525 AI queries per month in this category across 10 buyer topics, led by “Heated Dog Mats”.
Which sources do AI engines cite for dog mats?
The most-cited domains are: chewy.com, reddit.com, whole-dog-journal.com, caninejournal.com, dogster.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.