Category AI Visibility Report
Craft Kits AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,761
Est. AI queries / month
16
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 16 buyer topics in Craft Kits across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,761 AI queries per month.
- Mondo leads the AI shelf with 3.9% of brand mentions, followed by LET'S RESIN (3.7%) and Crayola (3%). The top three hold 10.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Halloween craft kits” (top keyword “halloween craft kits”, ~590 searches/mo).
- AI answers lean on reddit.com most (44.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Mondo | 224 | 3.9% |
| 2 | LET'S RESIN | 211 | 3.7% |
| 3 | Crayola | 175 | 3% |
| 4 | ArtSkills | 144 | 2.5% |
| 5 | BeaverCraft | 132 | 2.3% |
| 6 | Melissa & Doug | 123 | 2.1% |
| 7 | Weaver Leather Supply | 99 | 1.7% |
| 8 | Bucilla | 94 | 1.6% |
| 9 | Woolbuddy | 94 | 1.6% |
| 10 | Creativity for Kids | 91 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Halloween craft kits | ≈707 | halloween craft kits | 590 |
| Valentine's craft kits | ≈693 | valentines craft kits | 390 |
| felt craft kits | ≈685 | felt craft kits | 390 |
| sewing craft kits | ≈676 | craft sewing kits | 260 |
| children's craft kits | — | childrens craft kits | 6,600 |
| ornament craft kits | — | ornament making kit | 1,300 |
| leather craft kits | — | leather crafts | 2,900 |
| resin craft kits | — | resin crafts | 2,900 |
| beading craft kits | — | rainbow loom craft kits | 1,300 |
| craft kits for young kids | — | craft kits for 5 year olds | 880 |
| craft kits for adults | — | craft kits for adults | 6,600 |
| Christmas craft kits | — | xmas craft kits | 1,000 |
| paper craft kits | — | craft paper kits | 590 |
| wood craft kits | — | wood building kits | 1,300 |
| craft kits for teens and tweens | — | crafts for teens | 4,400 |
| mosaic craft kits | — | mosaic craft kits | 590 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 300 | 44.1% |
| orientaltrading.com | 32 | 4.7% |
| goodhousekeeping.com | 30 | 4.4% |
| journeymanhq.com | 28 | 4.1% |
| target.com | 27 | 4% |
| woodnbits.com | 23 | 3.4% |
| austingallery.org | 18 | 2.6% |
| primitive-forge.com | 16 | 2.3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for craft kits?
Over the last 30 days the top brands by AI mention share are: Mondo (3.9%), LET'S RESIN (3.7%), Crayola (3%), ArtSkills (2.5%), BeaverCraft (2.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about craft kits?
GEOly estimates ~2,761 AI queries per month in this category across 16 buyer topics, led by “Halloween craft kits”.
Which sources do AI engines cite for craft kits?
The most-cited domains are: reddit.com, orientaltrading.com, goodhousekeeping.com, journeymanhq.com, target.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.