Category AI Visibility Report
Adult Diapers AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈6,510
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Adult Diapers across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 6,510 AI queries per month.
- NorthShore leads the AI shelf with 15.3% of brand mentions, followed by Abena (14.2%) and TENA (10.3%). The top three hold 39.8% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “adult diapers for bowel incontinence” (top keyword “adult diapers for fecal incontinence”, ~1,000 searches/mo).
- AI answers lean on reddit.com most (29.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | NorthShore | 731 | 15.3% |
| 2 | Abena | 679 | 14.2% |
| 3 | TENA | 493 | 10.3% |
| 4 | Tranquility | 467 | 9.8% |
| 5 | Depend | 397 | 8.3% |
| 6 | BetterDry | 259 | 5.4% |
| 7 | Attends | 254 | 5.3% |
| 8 | Always | 238 | 5% |
| 9 | Prevail | 214 | 4.5% |
| 10 | Seni Active Super Plus | 105 | 2.2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| adult diapers for bowel incontinence | ≈2,275 | adult diapers for fecal incontinence | 1,000 |
| plastic backed adult diapers | ≈2,178 | plastic back adult diapers | 1,000 |
| small adult diapers | ≈2,057 | small adult diapers | 480 |
| adult diapers with tabs | — | adult diapers with tabs | 2,900 |
| adult swim diapers | — | adult swimming diapers | 2,900 |
| adult pull up diapers | — | adult pull up diapers | 1,600 |
| adult diapers for men | — | adult men's diapers | 9,900 |
| best adult diapers | — | adult diapers | 49,500 |
| cloth adult diapers | — | cloth adult diapers | 2,400 |
| adult diapers for women | — | adult diapers women | 12,100 |
| high absorbency adult diapers | — | high absorbency adult diapers | 1,600 |
| overnight adult diapers | — | overnight adult diapers | 1,300 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 257 | 29.4% |
| consumerreports.org | 120 | 13.7% |
| northshorecare.com | 103 | 11.8% |
| carewell.com | 91 | 10.4% |
| healthline.com | 89 | 10.2% |
| ecoable.net | 39 | 4.5% |
| tena.us | 21 | 2.4% |
| adultclothdiaper.com | 18 | 2.1% |
Related category reports
FAQ
Which brands do AI assistants recommend most for adult diapers?
Over the last 30 days the top brands by AI mention share are: NorthShore (15.3%), Abena (14.2%), TENA (10.3%), Tranquility (9.8%), Depend (8.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about adult diapers?
GEOly estimates ~6,510 AI queries per month in this category across 12 buyer topics, led by “adult diapers for bowel incontinence”.
Which sources do AI engines cite for adult diapers?
The most-cited domains are: reddit.com, consumerreports.org, northshorecare.com, carewell.com, healthline.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.