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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Founder and CMO of TrioSEO and a serial entrepreneur (prior exit: FreeUp). He publishes practical, repeatable SEO systems and AI-tool commentary aimed at founders and B2B operators looking to build predictable organic growth.

Leads commerce and retail-media research at the IAB (previously a decade at Forrester) and a prominent voice on the 'agentic shelf' — catalog enrichment, GEO inside LLMs, and why AI first helps shoppers narrow choices and reduce evaluation effort.

Co-founder and Chief Data Scientist at Trust Insights and co-host of the Marketing Over Coffee podcast, prolific on generative AI, analytics, and marketing data science. He is a leading voice on measuring AI's real business impact—from generative search to dark-funnel influence.

Highly active with practical posts on GEO case studies, AI Overview scorecards, and new SEO metrics.

SaaS and B2B content strategist known for building topic clusters and topical authority, now leading content at Moz. A strong voice on turning keyword-led content into citation-worthy expertise that AI answer engines can trust and cite.

Leads IBM's Inbound organic-growth program — SEO, YouTube, newsletters, and podcasts — and argues that in an AI-disrupted world a diversified owned-media system is more durable than any single channel.