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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Longtime Analyst on Google's Search Relations team and an official voice on crawling, indexing, and site quality. His guidance on how Googlebot discovers and renders pages underpins the technical basics of getting included in AI answers.

Director and Head of SEO at Chewy, leading enterprise organic search across a vast, competitive product catalog. With 20+ years running in-house and agency programs, he's a go-to voice on scaling AI-search visibility for large ecommerce and marketplace sites.

Active curator and commentator on generative AI, SEO news, LLM outputs, and relevance engineering.

New York-based SEO and content strategist with ~20 years across agency and in-house teams, focused on AI-search optimization and using real user questions (Reddit, People-Also-Ask style) to earn AEO mentions and citations.

Creator of the open-source advertools Python package (3.5M+ downloads) and a leading voice on data science for SEO — crawling, log-file analysis, and SERP data, now applied to auditing AI crawler access and citation behavior at scale.

Growth advisor to top internet brands (SurveyMonkey, Shutterstock, Quora, Zendesk) and author of Product-Led SEO. He writes the widely-read "The Future of SEO & AEO" newsletter, arguing that AI search rewards product-led strategy and brand intent over keyword volume.