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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Chris Meade is co-founder and CMO of CROSSNET, the four-way volleyball game he helped build into an eight-figure DTC-and-retail sporting-goods brand now sold in thousands of stores. A Forbes 30 Under 30 honoree, he also runs the Founders Forward newsletter and community for ecommerce entrepreneurs.

Chris Heckman is an e-commerce entrepreneur and educator with over seven years building Shopify print-on-demand brands that have collectively done more than $25 million in sales. He has scaled multiple brands past $1M and exited several of them, and now runs WeScale, a large Shopify print-on-demand community where he teaches sellers how to build acquisition-worthy DTC brands. He publishes practical store-building and scaling content on YouTube and through his Skool community.

Chris Dreyer is the founder and CEO of Rankings.io, a search marketing agency specializing in SEO for personal injury and elite law firms, which has made the Inc. 5000 list for eight consecutive years. He is a Wall Street Journal and USA Today best-selling author of books including "Niching Up," and hosts the Personal Injury Mastermind podcast. Chris built Rankings.io from an earlier attorney-focused venture he launched in 2013.

Chris Deferio is the founder and host of Keys to the Shop, a podcast and training company for coffee retail professionals that has grown to more than 900 episodes and millions of downloads since launching in 2017. He has spent over 20 years in specialty coffee as a barista, trainer, manager, and consultant. Based in Louisville, Kentucky, he focuses on leadership, management, and customer experience in retail coffee.
Chris Conrady is a US ecommerce creator who runs the YouTube channel 'InvolvingChris,' where he breaks down Shopify print-on-demand and personalization-store strategy and shares lessons from scaling multi-million-dollar stores. His content centers on product customization and building profitable POD businesses.

Chris Cantino is co-founder and partner at Color Capital, a consumer venture fund he runs with Jaime Schmidt, investing across CPG, marketplaces, ecommerce and emerging media. He previously helped grow Schmidt's Naturals to its acquisition by Unilever and co-authored the book Supermaker.