Category AI Visibility Report
Scrubs AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈43,025
Est. AI queries / month
7
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 7 buyer topics in Scrubs across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 43,025 AI queries per month.
- FIGS leads the AI shelf with 26.9% of brand mentions, followed by Cherokee (21.4%) and JAANUU (10.3%). The top three hold 58.6% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “scrubs pants” (top keyword “pant scrubs”, ~14,800 searches/mo).
- AI answers lean on reddit.com most (40.9% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | FIGS | 1,319 | 26.9% |
| 2 | Cherokee | 1,050 | 21.4% |
| 3 | JAANUU | 507 | 10.3% |
| 4 | Healing Hands | 282 | 5.8% |
| 5 | Carhartt | 203 | 4.1% |
| 6 | Dickies | 177 | 3.6% |
| 7 | Grey’s Anatomy Signature | 157 | 3.2% |
| 8 | Mandala | 147 | 3% |
| 9 | Med Couture Touch | 141 | 2.9% |
| 10 | Gray’s Anatomy | 86 | 1.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| scrubs pants | ≈27,806 | pant scrubs | 14,800 |
| scrubs jackets | ≈15,219 | jacket scrubs | 14,800 |
| men's scrubs | — | medical scrubs for men | 14,800 |
| women's scrubs | — | scrubs women's | 22,200 |
| medical scrubs | — | figs medical scrubs | 301,000 |
| premium scrubs | — | scrubs figs | 301,000 |
| maternity scrubs | — | maternity pants scrubs | 18,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 278 | 40.9% |
| self.com | 68 | 10% |
| cherokeeuniforms.com | 63 | 9.3% |
| wearfigs.com | 58 | 8.5% |
| verywellhealth.com | 50 | 7.4% |
| blueskyscrubs.com | 26 | 3.8% |
| eipnare.com | 22 | 3.2% |
| jaanuu.com | 21 | 3.1% |
Related category reports
FAQ
Which brands do AI assistants recommend most for scrubs?
Over the last 30 days the top brands by AI mention share are: FIGS (26.9%), Cherokee (21.4%), JAANUU (10.3%), Healing Hands (5.8%), Carhartt (4.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about scrubs?
GEOly estimates ~43,025 AI queries per month in this category across 7 buyer topics, led by “scrubs pants”.
Which sources do AI engines cite for scrubs?
The most-cited domains are: reddit.com, self.com, cherokeeuniforms.com, wearfigs.com, verywellhealth.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.