Category AI Visibility Report
Long Johns AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈5,500
Est. AI queries / month
13
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 13 buyer topics in Long Johns across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 5,500 AI queries per month.
- Smartwool leads the AI shelf with 15% of brand mentions, followed by Icebreaker (10.5%) and Minus33 (8.1%). The top three hold 33.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “long johns for skiing” (top keyword “long johns for skiing”, ~1,300 searches/mo).
- AI answers lean on outdoorgearlab.com most (22.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Smartwool | 1,050 | 15% |
| 2 | Icebreaker | 732 | 10.5% |
| 3 | Minus33 | 566 | 8.1% |
| 4 | Indera | 305 | 4.4% |
| 5 | L.L.Bean | 298 | 4.3% |
| 6 | Silk | 227 | 3.2% |
| 7 | Ridge Merino | 226 | 3.2% |
| 8 | Cuddl Duds | 211 | 3% |
| 9 | Patagonia | 198 | 2.8% |
| 10 | REI | 173 | 2.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| long johns for skiing | ≈1,937 | long johns for skiing | 1,300 |
| plus size women's long johns | ≈1,830 | women's plus size thermal long johns | 590 |
| long johns for hunting | ≈1,733 | long johns for hunting | 590 |
| women's long johns | — | female long johns | 4,400 |
| wool long johns | — | wool long johns | 6,600 |
| cotton long johns | — | cotton long johns | 3,600 |
| fleece lined long johns | — | fleece lined long johns | 1,900 |
| long johns sets | — | mens long johns set | 1,600 |
| thermal long johns | — | thermal underwear | 27,100 |
| silk long johns | — | silk long johns underwear | 2,400 |
| best long johns | — | long johns | 74,000 |
| merino wool long johns | — | merino wool thermal underwear | 14,800 |
| men's long johns | — | long johns men | 6,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| outdoorgearlab.com | 178 | 22.5% |
| reddit.com | 156 | 19.7% |
| wired.com | 81 | 10.2% |
| rei.com | 42 | 5.3% |
| walmart.com | 30 | 3.8% |
| outdoorlife.com | 27 | 3.4% |
| minus33.com | 25 | 3.2% |
| popularmechanics.com | 24 | 3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for long johns?
Over the last 30 days the top brands by AI mention share are: Smartwool (15%), Icebreaker (10.5%), Minus33 (8.1%), Indera (4.4%), L.L.Bean (4.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about long johns?
GEOly estimates ~5,500 AI queries per month in this category across 13 buyer topics, led by “long johns for skiing”.
Which sources do AI engines cite for long johns?
The most-cited domains are: outdoorgearlab.com, reddit.com, wired.com, rei.com, walmart.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.