Category AI Visibility Report
Life Jackets AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈8,917
Est. AI queries / month
21
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 21 buyer topics in Life Jackets across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 8,917 AI queries per month.
- NRS leads the AI shelf with 12.1% of brand mentions, followed by Astral (9.5%) and Stohlquist (9%). The top three hold 30.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Type 2 life jackets” (top keyword “life jackets type 2”, ~1,900 searches/mo).
- AI answers lean on reddit.com most (21.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | NRS | 1,018 | 12.1% |
| 2 | Astral | 804 | 9.5% |
| 3 | Stohlquist | 756 | 9% |
| 4 | Notifier | 618 | 7.3% |
| 5 | Mustang Survival | 593 | 7% |
| 6 | Ruffwear | 361 | 4.3% |
| 7 | Hyperlite Mountain Gear | 307 | 3.6% |
| 8 | Spinlock Deckvest | 274 | 3.3% |
| 9 | Outward Hound | 242 | 2.9% |
| 10 | O'Brien | 222 | 2.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Type 2 life jackets | ≈1,874 | life jackets type 2 | 1,900 |
| Neoprene life jackets | ≈1,786 | neoprene life jackets | 1,900 |
| Foam life jackets | ≈1,784 | foam life jackets | 1,600 |
| Cat life jackets | ≈1,769 | cat life jackets | 1,600 |
| life jackets for sailing | ≈1,704 | life jackets for sailing | 1,300 |
| life jackets for swimming | — | life jackets puddle jumper | 2,900 |
| life jackets for fishing | — | life jackets for fishing | 3,600 |
| Inflatable life jackets | — | life jackets inflatable | 5,400 |
| Adult life jackets | — | adult life jackets | 14,800 |
| Small dog life jackets | — | life jackets for little dogs | 1,600 |
| Infant life jackets | — | infant life jackets | 22,200 |
| Dachshund life jackets | — | dachshund life jackets | 1,300 |
| Coast Guard approved life jackets | — | coast guard certified life jackets | 33,100 |
| Youth life jackets | — | life jackets for youth | 2,400 |
| life jackets for wakeboarding | — | life jackets wakeboarding | 1,600 |
| Type 1 life jackets | — | type i life jackets | 9,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 311 | 21.4% |
| outdoorgearlab.com | 226 | 15.6% |
| uscgboating.org | 173 | 11.9% |
| uscg.mil | 84 | 5.8% |
| nrs.com | 81 | 5.6% |
| westmarine.com | 53 | 3.7% |
| rover.com | 36 | 2.5% |
| paddlingmag.com | 35 | 2.4% |
Related category reports
FAQ
Which brands do AI assistants recommend most for life jackets?
Over the last 30 days the top brands by AI mention share are: NRS (12.1%), Astral (9.5%), Stohlquist (9%), Notifier (7.3%), Mustang Survival (7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about life jackets?
GEOly estimates ~8,917 AI queries per month in this category across 21 buyer topics, led by “Type 2 life jackets”.
Which sources do AI engines cite for life jackets?
The most-cited domains are: reddit.com, outdoorgearlab.com, uscgboating.org, uscg.mil, nrs.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.