Category AI Visibility Report
Skis AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈19,740
Est. AI queries / month
16
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 16 buyer topics in Skis across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 19,740 AI queries per month.
- Fischer leads the AI shelf with 13.9% of brand mentions, followed by Rossignol (12.4%) and Atomic Filament (11%). The top three hold 37.3% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “classic cross-country skis” (top keyword “cross country skis classic”, ~4,400 searches/mo).
- AI answers lean on reddit.com most (29.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Fischer | 842 | 13.9% |
| 2 | Rossignol | 750 | 12.4% |
| 3 | Atomic Filament | 668 | 11% |
| 4 | Salomon | 618 | 10.2% |
| 5 | Völkl | 396 | 6.5% |
| 6 | K2 | 280 | 4.6% |
| 7 | Mist Works Blizzard | 237 | 3.9% |
| 8 | HEAD | 235 | 3.9% |
| 9 | Elan | 210 | 3.5% |
| 10 | Madshus | 198 | 3.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| classic cross-country skis | ≈5,849 | cross country skis classic | 4,400 |
| twin tip skis | ≈5,644 | skis twin tips | 3,600 |
| telemark skis | ≈5,639 | telemark skis | 6,600 |
| used skis | ≈2,608 | used at skis | 6,600 |
| slalom skis | — | slalom skis | 14,800 |
| alpine skis | — | skis alpine | 33,100 |
| all-mountain skis | — | skis all-mountain | 9,900 |
| women's skis | — | ladies skis | 6,600 |
| backcountry skis | — | volkl at skis | 9,900 |
| skis with boots | — | skis with boots | 33,100 |
| cross-country skis | — | x country skis | 40,500 |
| high-performance skis | — | fis skis | 9,900 |
| jumping skis | — | jumping skis | 33,100 |
| freeride skis | — | freeride skis | 9,900 |
| mogul skis | — | moguls skis | 14,800 |
| skate skis | — | skating skis | 9,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 300 | 29.6% |
| skiessentials.com | 162 | 16% |
| powder.com | 57 | 5.6% |
| rei.com | 43 | 4.2% |
| outdoorgearlab.com | 42 | 4.1% |
| gearjunkie.com | 35 | 3.5% |
| proxcskiing.com | 30 | 3% |
| fis-ski.com | 28 | 2.8% |
Related category reports
FAQ
Which brands do AI assistants recommend most for skis?
Over the last 30 days the top brands by AI mention share are: Fischer (13.9%), Rossignol (12.4%), Atomic Filament (11%), Salomon (10.2%), Völkl (6.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about skis?
GEOly estimates ~19,740 AI queries per month in this category across 16 buyer topics, led by “classic cross-country skis”.
Which sources do AI engines cite for skis?
The most-cited domains are: reddit.com, skiessentials.com, powder.com, rei.com, outdoorgearlab.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.