Category AI Visibility Report
Horse Supplements AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈1,794
Est. AI queries / month
10
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 10 buyer topics in Horse Supplements across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 1,794 AI queries per month.
- Mad Barn leads the AI shelf with 7.2% of brand mentions, followed by Nutramax Cosequin (7.1%) and Purina (6.6%). The top three hold 20.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “horse digestive and gut supplements” (top keyword “horse gut supplements”, ~480 searches/mo).
- AI answers lean on chewy.com most (20.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Mad Barn | 160 | 7.2% |
| 2 | Nutramax Cosequin | 158 | 7.1% |
| 3 | Purina | 147 | 6.6% |
| 4 | Farnam | 85 | 3.8% |
| 5 | Finish Line | 72 | 3.2% |
| 6 | LubriSyn | 69 | 3.1% |
| 7 | SmartFlex | 63 | 2.8% |
| 8 | Formula 707 | 59 | 2.6% |
| 9 | SmartPak | 49 | 2.2% |
| 10 | HorseTech | 46 | 2.1% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| horse digestive and gut supplements | ≈612 | horse gut supplements | 480 |
| horse supplements for ulcers | ≈592 | horse ulcer supplements | 480 |
| horse omega-3 supplements | ≈590 | omega 3 horse supplements | 390 |
| horse vitamin and mineral supplements | — | platinum performance | 8,100 |
| horse electrolyte supplements | — | horse electrolytes | 9,900 |
| horse supplements for muscle and topline | — | muscle building horse supplements | 480 |
| horse joint supplements | — | horse joint supplements | 4,400 |
| horse calming supplements | — | horse calming supplements | 1,900 |
| horse supplements for weight gain | — | horse supplements for weight gain | 880 |
| horse hoof supplements | — | horse supplements for hooves | 1,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| chewy.com | 204 | 20.3% |
| reddit.com | 146 | 14.5% |
| nih.gov | 141 | 14% |
| madbarn.com | 117 | 11.6% |
| umn.edu | 71 | 7.1% |
| merckvetmanual.com | 47 | 4.7% |
| smartpakequine.com | 35 | 3.5% |
| thehorse.com | 32 | 3.2% |
Related category reports
FAQ
Which brands do AI assistants recommend most for horse supplements?
Over the last 30 days the top brands by AI mention share are: Mad Barn (7.2%), Nutramax Cosequin (7.1%), Purina (6.6%), Farnam (3.8%), Finish Line (3.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about horse supplements?
GEOly estimates ~1,794 AI queries per month in this category across 10 buyer topics, led by “horse digestive and gut supplements”.
Which sources do AI engines cite for horse supplements?
The most-cited domains are: chewy.com, reddit.com, nih.gov, madbarn.com, umn.edu. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.