Category AI Visibility Report
Fireplace Screens AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈1,690
Est. AI queries / month
14
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 14 buyer topics in Fireplace Screens across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 1,690 AI queries per month.
- UniFlame leads the AI shelf with 10.9% of brand mentions, followed by Pilgrim (10.8%) and Plow & Hearth (9%). The top three hold 30.7% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “3 panel fireplace screens” (top keyword “fireplace screens 3 panel”, ~320 searches/mo).
- AI answers lean on homedepot.com most (19.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | UniFlame | 481 | 10.9% |
| 2 | Pilgrim | 476 | 10.8% |
| 3 | Plow & Hearth | 397 | 9% |
| 4 | Pleasant Hearth | 292 | 6.6% |
| 5 | Exceptional Fire | 188 | 4.2% |
| 6 | Achla Designs | 139 | 3.1% |
| 7 | Design Specialties | 137 | 3.1% |
| 8 | Midwest Hearth | 114 | 2.6% |
| 9 | Best Choice Products | 111 | 2.5% |
| 10 | Rejuvenation | 102 | 2.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| 3 panel fireplace screens | ≈587 | fireplace screens 3 panel | 320 |
| Outdoor fireplace screens | ≈574 | outdoor fireplace screens | 480 |
| Custom fireplace screens | ≈529 | custom fireplace screens | 1,000 |
| Mesh fireplace screens | — | mesh fireplace screens | 2,400 |
| Fireplace safety screens | — | fireplace screens safety | 720 |
| Fireplace screens for inserts | — | screens for fireplace inserts | 480 |
| Decorative fireplace screens | — | decorative fireplace screens | 2,900 |
| Replacement fireplace screens | — | fireplace screens replacement | 590 |
| Fireplace screens with doors | — | fireplace doors with screens | 5,400 |
| Single panel fireplace screens | — | single panel fireplace screen | 5,400 |
| Glass fireplace screens | — | glass screens for fireplace | 1,900 |
| Cheap fireplace screens | — | fireplace screens on sale | 720 |
| Metal fireplace screens | — | metal fireplace screens | 590 |
| Fireplace screens for gas fireplaces | — | fireplace screens for gas fireplaces | 720 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| homedepot.com | 136 | 19.8% |
| exceptionalfire.com | 98 | 14.2% |
| reddit.com | 67 | 9.7% |
| thespruce.com | 54 | 7.8% |
| pilgrimhearth.com | 47 | 6.8% |
| wayfair.com | 46 | 6.7% |
| ironaccents.com | 36 | 5.2% |
| bobvila.com | 36 | 5.2% |
Related category reports
FAQ
Which brands do AI assistants recommend most for fireplace screens?
Over the last 30 days the top brands by AI mention share are: UniFlame (10.9%), Pilgrim (10.8%), Plow & Hearth (9%), Pleasant Hearth (6.6%), Exceptional Fire (4.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about fireplace screens?
GEOly estimates ~1,690 AI queries per month in this category across 14 buyer topics, led by “3 panel fireplace screens”.
Which sources do AI engines cite for fireplace screens?
The most-cited domains are: homedepot.com, exceptionalfire.com, reddit.com, thespruce.com, pilgrimhearth.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.